WASHINGTON, D.C. – July 9, 2025 – The Out of Home Advertising Association of America (OAAA) today released its 2025 Travel and OOH Impact Study, conducted in partnership with The Harris Poll. The new study reveals that daily travel has not only returned post-pandemic, but it’s accelerating, with nearly 4 in 10 […]
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OAAA Launches Agency Council
WASHINGTON, DC — The Out of Home Advertising Association of America (OAAA) today announced the launch of its first-ever Agency Council, a strategic advisory group of senior leaders from top advertising agencies. This key initiative is designed to deepen collaboration and further strengthen ties between the agency community and the out of home (OOH) […]
New Data Reveals OOH Posts Lowest CPM and Highest Ad Recall in 2025
OAAA called our attention to some insights from Solomon Partners’ 2025 US Major Media CPM comparison. The data show out of home advertising has the highest recall of any media… And out of home advertising delivers the strongest audience ROI with a CPM which outperforms TV, print and most […]
US Out of Home Revenues Up 2% in 1Q 2025
WASHINGTON, D.C. – JUNE 3, 2025 – The U.S. out of home (OOH) advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to new data released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. The […]
Out of Home Takes Over Vegas
The OAAA is running a citywide programmatic ooh campaign during the Programmatic I/O show this week in Las Vegas. The takeover is aimed at digital buyers attending the event to spotlight the power of programmatic OOH. Here are some of the locations which are part of the campaign… The OAAA […]
Heatstroke PSA Campaign from OAAA, NHTSA and Ad Council
For a second year in a row, OAAA is proud to partner with Ad Counciland NHTSA to promote The Heatstroke Prevention PSA Campaign. This campaign reminds families of the dangers associated with a child being alone in a car as parked cars get hot, fast, and can be deadly. A […]
Anna Bager’s Keynote at last week’s OAAA Conference
Good morning, everyone– and welcome to OAAA’s 2025 OOH Media Conference! It’s great to be here with you all in Boston – a city where history, creativity, and innovation converge, just like out of home. This iconic American metropolis sets the perfect stage for what promises to be an […]
Male and Levi Honored by OAAA
WASHINGTON D.C., May 7, 2025 — The Out of Home Advertising Association of America (OAAA) paid tribute to its most influential leaders, visionaries, and rising stars, with the presentation of the biennial OOH Industry Awards. These awards, which were presented last night at the 2025 OAAA OOH Media Conference, are given […]
OAAA Announces OBIE Winners
Washington, D.C., May 7, 2025 — The Out of Home Advertising Association of America (OAAA), the national trade association representing the entire out of home (OOH) advertising industry, revealed the winners of the 83rd Annual OBIE Awards during the 2025 OOH Media Conference in Boston, MA. The OBIE Awards have […]
Pass It On Celebrates 25 Years with New Campaign
OAAA is honored to celebrate 25 years of PassltOn.com, partnering with the out of home (OOH) industry to help share powerful messages that uplift, encourage, and inspire. For a quarter century, the Foundation for a Better Life has used OOH to bring timeless values to life-and this milestone year is […]