WASHINGTON, D.C. – July 9, 2025 – The Out of Home Advertising Association of America (OAAA) today released its 2025 Travel and OOH Impact Study, conducted in partnership with The Harris Poll. The new study reveals that daily travel has not only returned post-pandemic, but it’s accelerating, with nearly 4 in 10 […]
WASHINGTON, DC — The Out of Home Advertising Association of America (OAAA) today announced the launch of its first-ever Agency Council, a strategic advisory group of senior leaders from top advertising agencies. This key initiative is designed to deepen collaboration and further strengthen ties between the agency community and the out of home (OOH) […]
OAAA called our attention to some insights from Solomon Partners’ 2025 US Major Media CPM comparison. The data show out of home advertising has the highest recall of any media… And out of home advertising delivers the strongest audience ROI with a CPM which outperforms TV, print and most […]
WASHINGTON, D.C. – JUNE 3, 2025 – The U.S. out of home (OOH) advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to new data released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. The […]
The OAAA is running a citywide programmatic ooh campaign during the Programmatic I/O show this week in Las Vegas. The takeover is aimed at digital buyers attending the event to spotlight the power of programmatic OOH. Here are some of the locations which are part of the campaign… The OAAA […]
For a second year in a row, OAAA is proud to partner with Ad Counciland NHTSA to promote The Heatstroke Prevention PSA Campaign. This campaign reminds families of the dangers associated with a child being alone in a car as parked cars get hot, fast, and can be deadly. A […]
Good morning, everyone– and welcome to OAAA’s 2025 OOH Media Conference! It’s great to be here with you all in Boston – a city where history, creativity, and innovation converge, just like out of home. This iconic American metropolis sets the perfect stage for what promises to be an […]
WASHINGTON D.C., May 7, 2025 — The Out of Home Advertising Association of America (OAAA) paid tribute to its most influential leaders, visionaries, and rising stars, with the presentation of the biennial OOH Industry Awards. These awards, which were presented last night at the 2025 OAAA OOH Media Conference, are given […]
Washington, D.C., May 7, 2025 — The Out of Home Advertising Association of America (OAAA), the national trade association representing the entire out of home (OOH) advertising industry, revealed the winners of the 83rd Annual OBIE Awards during the 2025 OOH Media Conference in Boston, MA. The OBIE Awards have […]
OAAA is honored to celebrate 25 years of PassltOn.com, partnering with the out of home (OOH) industry to help share powerful messages that uplift, encourage, and inspire. For a quarter century, the Foundation for a Better Life has used OOH to bring timeless values to life-and this milestone year is […]
