Ohio regulators have approved a complete ban on cannabis advertising. The ban specifically outlaws billboard, transit, radio or TV advertising. Critics say the ban will face a first amendment challenge, because Ohio permits advertising for alchohol, but not for marijuana. What say you lawyers? The OAAA maintains a Cannabis […]
The Out of Home Advertising Association of America (OAAA) today announced a significant evolution of the OBIE Awards, the industry’s most storied creative honor. Beginning in 2026, the OBIE Awards will transition to a standalone event taking place in October in New York City, long considered the epicenter of […]
NEW YORK, N.Y. – December 3, 2025 – The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the winners of its 2025 OOH Media Plan Awards, marking the program’s 25th year celebrating the most effective […]
WASHINGTON, D.C. – December 2, 2025 – Out of home (OOH) advertising revenue increased 4.5% in the third quarter of 2025 compared to the previous year, totaling $2.13 billion based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest third-quarter revenue volume […]
State outdoor advertising associations are essential partners in protecting and advancing the industry. They deliver on-the-ground advocacy, timely policy updates and a forum for collaboration that reaches beyond any one market. For media owners, these groups provide a line of communication to the issues that shape permits, operations, safety and […]
OOH and the 4A’s: OOH Future Forum brought together leading marketers, agency executives, and media innovators to explore how out of home is evolving at the intersection of technology, creativity, and culture. This event, now in its second year, showcased OOH that is both grounded and accelerating—anchored by trust, powered […]
The OAAA recently issued a legal report discussiong clean zones. Billboard Insider talked with OAAA SVP-Government Affairs, Andy McDonald to learn more. Andy, what are clean zones and why do they matter to an out of home company? Clean zones are buffer areas established by host cities, in coordination with […]
WASHINGTON, D.C. – October 14, 2025 – The Out of Home Advertising Association of America (OAAA) today announced that registration is officially open for the 2026 OOH Media Conference, the largest gathering of the out of home (OOH) advertising industry, taking place May 11–13, 2026, in Dallas, Texas. This […]
Over the next few years, the convergence of three major global sporting events—the FIFA World Cup (2026), the Super Bowl (annually) and the Summer Olympics (2028 in Los Angeles)— will have significant impact on the U.S. advertising industry, with out of home set to experience the most profound impact. These […]
WASHINGTON, D.C. – September 16, 2025 – Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study released today by the Out of Home Advertising Association of America (OAAA) and The Harris Poll. The findings reveal […]
