Over the next few years, the convergence of three major global sporting events—the FIFA World Cup (2026), the Super Bowl (annually) and the Summer Olympics (2028 in Los Angeles)— will have significant impact on the U.S. advertising industry, with out of home set to experience the most profound impact. These […]
WASHINGTON, D.C. – September 16, 2025 – Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study released today by the Out of Home Advertising Association of America (OAAA) and The Harris Poll. The findings reveal […]
Yesterday’s OAAA US out of home revenue release contained another quarter of good and bad news for the US out of home industry. The good news is US out of home revenues grew by 3% in the second quarter of 2025, slightly in excess of the 2.4% inflation rate for […]
August 27, 2025 (Washington, DC) – Out of home (OOH) advertising revenue grew 3% in the second quarter of 2025, reaching $2.86 billion, according to the Out of Home Advertising Association of America (OAAA). The Q2 performance boosted OOH year-to-date (YTD) growth to 2.6%. “OOH mirrors the cultural and social […]
The OAAA issued guidance to out of home companies yesterday relating to advertising for non-tobacco nicotine products (e.g. e-cigarettes or vaping). Billboard Insider thinks of the common sense advice Ken Klein (who retired as the OAAA EVP Government Affairs in 2021) gave when talking about marijuana advertising: “Excess is not […]
To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and we don’t sell our subscriber list. Paid Advertisement
OAAA held its inaugural Independents’ Summit at this year’s OOH Media Conference in Boston. Sponsored by Blip/Adkom, the Summit focused on audience measurement, national sales, and programmatic. This Sales Tip is the third and final review of the three Summit panels. The national sales panel was developed and moderated by Gina Stratford, VP […]
WASHINGTON, D.C. – July 9, 2025 – The Out of Home Advertising Association of America (OAAA) today released its 2025 Travel and OOH Impact Study, conducted in partnership with The Harris Poll. The new study reveals that daily travel has not only returned post-pandemic, but it’s accelerating, with nearly 4 in 10 […]
WASHINGTON, DC — The Out of Home Advertising Association of America (OAAA) today announced the launch of its first-ever Agency Council, a strategic advisory group of senior leaders from top advertising agencies. This key initiative is designed to deepen collaboration and further strengthen ties between the agency community and the out of home (OOH) […]
OAAA called our attention to some insights from Solomon Partners’ 2025 US Major Media CPM comparison. The data show out of home advertising has the highest recall of any media… And out of home advertising delivers the strongest audience ROI with a CPM which outperforms TV, print and most […]
