State outdoor advertising associations are essential partners in protecting and advancing the industry. They deliver on-the-ground advocacy, timely policy updates and a forum for collaboration that reaches beyond any one market. For media owners, these groups provide a line of communication to the issues that shape permits, operations, safety and […]
OOH and the 4A’s: OOH Future Forum brought together leading marketers, agency executives, and media innovators to explore how out of home is evolving at the intersection of technology, creativity, and culture. This event, now in its second year, showcased OOH that is both grounded and accelerating—anchored by trust, powered […]
The OAAA recently issued a legal report discussiong clean zones. Billboard Insider talked with OAAA SVP-Government Affairs, Andy McDonald to learn more. Andy, what are clean zones and why do they matter to an out of home company? Clean zones are buffer areas established by host cities, in coordination with […]
WASHINGTON, D.C. – October 14, 2025 – The Out of Home Advertising Association of America (OAAA) today announced that registration is officially open for the 2026 OOH Media Conference, the largest gathering of the out of home (OOH) advertising industry, taking place May 11–13, 2026, in Dallas, Texas. This […]
Over the next few years, the convergence of three major global sporting events—the FIFA World Cup (2026), the Super Bowl (annually) and the Summer Olympics (2028 in Los Angeles)— will have significant impact on the U.S. advertising industry, with out of home set to experience the most profound impact. These […]
WASHINGTON, D.C. – September 16, 2025 – Out of home (OOH) advertising is proving to be one of the most powerful tools in sports marketing, according to a new national study released today by the Out of Home Advertising Association of America (OAAA) and The Harris Poll. The findings reveal […]
Yesterday’s OAAA US out of home revenue release contained another quarter of good and bad news for the US out of home industry. The good news is US out of home revenues grew by 3% in the second quarter of 2025, slightly in excess of the 2.4% inflation rate for […]
August 27, 2025 (Washington, DC) – Out of home (OOH) advertising revenue grew 3% in the second quarter of 2025, reaching $2.86 billion, according to the Out of Home Advertising Association of America (OAAA). The Q2 performance boosted OOH year-to-date (YTD) growth to 2.6%. “OOH mirrors the cultural and social […]
The OAAA issued guidance to out of home companies yesterday relating to advertising for non-tobacco nicotine products (e.g. e-cigarettes or vaping). Billboard Insider thinks of the common sense advice Ken Klein (who retired as the OAAA EVP Government Affairs in 2021) gave when talking about marijuana advertising: “Excess is not […]
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