During Digital Sign Week you ought to wander down to Times Square to take a look at Prismview’s One Times Square digital billboard located at 42nd and Broadway. It just might be the most valuable advertising location in the world. New Tradition Media handles the ad sales. The […]
Tag: new tradition
New Tradition inks lease for 46 story digital billboard at One Times Square
NEW YORK–(BUSINESS WIRE)–One of the country’s leading out-of-home advertising firms, New Tradition, has signed a master lease agreement for the new digital signage currently being built at One Times Square, the internationally-recognizable tower located in the center of Times Square. The property’s owner, Jamestown, announced the deal today. As the master signage […]