Yesterday New Tradition announced the purchase of RSA Media’s out of home assets in Boston. We find this transaction interesting because RSA was owned by American Tower. Maybe the billboards-are-just-like-towers experiment was a failure. Maybe there weren’t enough opportunities to put antennas on billboards. Maybe 28 billboards were overlooked amidst […]
Company: New Tradition Media Offices: New York – 588 Broadway, New York, NY 10012 Los Angeles – 3007 Washington Boulevard, Marina Del Rey, CA 90292 Email: contact@newtradition.com Founded in 2010, New Tradition is one of the fastest-growing Out-Of-Home media companies in the United States as well as one of […]
New York, NY – April 2, 2024. New Tradition, a leading out-of-home media company with premium displays in the nation’s largest markets, enhances its already prominent Los Angeles, CA billboard footprint with their latest acquisition from Becker Boards. In taking over this portfolio, within the second largest DMA, New Tradition’s […]
Insider Note: We had originally posted on this story back in May when Bloomberg got wind of the acquisition. The formal announcement came out this week with a bit more detail. NEW YORK–(BUSINESS WIRE)–Blackstone (NYSE:BX) announced today that funds managed by Blackstone Tactical Opportunities (“Blackstone”) have acquired a majority stake […]
Bloomberg reports that a Blackstone Media investment fund is buying a majority stake in New Tradition. Some details. The transaction values New Tradition at $500-750 million. New Tradition CEO Evan Richheimer and COO Brett Richheimer will stay on to run the company. New Tradition has been expanding. In April New […]
NEW YORK, NY – APRIL 28, 2023: Out-of-home media vendor Logan Communications, of Boston, MA, is partnering with premier national vendor, New Tradition as of this June 2023. This collaboration will add 13 signs to New Tradition’s Boston portfolio, inclusive of 4 digital and 9 static bulletins. New Tradition will […]
New York, NY – April 3, 2023 – New Tradition, an independent Out-of-Home media company with premier displays in the nation’s largest markets, enhances its Chicago billboard presence with their latest acquisition from Victor Signs of Chicago. The purchase includes Victor’s two massive wall spectaculars along the Eisenhower Expressway, both […]
Company: Regency Outdoor Advertising Markets: California Headquarters: 8820 Sunset Blvd. West Hollywood, CA 90069 Phone: 310-657-8883 Email: info@regencyoutdoor.com Regency outdoor advertising is a privately held company which operates a plant of billboards and spectaculars with more than 300 locations in Southern California. In July 2018 Regency sold 35 billboards along the Sunset Strip to […]
New Tradition Media, an independent Out-of-Home media company with premier displays in the nation’s largest markets, has acquired Downtown Chicago wall spectaculars and bulletin displays from Project Outdoor. As part of the transaction, the parties have agreed to a joint venture for additional high-profile displays previously developed by Project’s founder, […]
Company: New Tradition Media Offices: New York – 584 Broadway, Suite 801, New York, NY 10012 Los Angeles – 3007 Washington Boulevard, Suite 205, Marina Del Rey, CA 90292 Email: contact@newtradition.com Founded in 2010, New Tradition is one of the fastest-growing Out-Of-Home media companies in the United States as well […]
