Last week Insider asked for reader feedback on refurbishing 10 year old digital billboards. New South Outdoor Owner Neil Bell shares his experience. Neil what digital billboards did you refurbish? I just replaced two 11-year-old Watchfire units with their “Reface” program. It was a great experience. They swapped out the […]
By Neil Bell, Owner, New South Outdoor When I began in this business, I was fortunate to receive great training from my employer and that early instruction has served me well throughout my career. The most important lesson, by far, was how to conduct an effective sales call. Billboard Insider […]
Tornados damaged parts of Alabama this week. Neil Bell tells Insider that New South Outdoor’s Auburn plant was undamaged but the company used its digital signs to do lots of public service advertising. A tornado wripped a vinyl off a billboard and carried it 20 miles away where it landed […]
Company: New South Outdoor Markets: Alabama Address: 2135 Interstate Drive #123, Opelika, AL 36801 Phone: 334-625-0345 Email:info@newsouthoutdoor.com New South Outdoor operates a billboard plant in east Alabama with a concentration in Opelika and Auburn. The company has innovative tiger tail billboards which play up loyalty for the Auburn Tigers in […]
Neil Bell of New South Outdoor asks: Are you aware of any standard light credit for lights not working on a static sign? Here’s the language Insider uses in his ad contracts: In the event of a loss of illumination, Advertiser shall be entitled to a credit of ten percent […]
Yesterday Insider wrote about damage from Hurricane Michael in Florida. Neil Bell of New South Outdoor was in Florida post-hurricane and gives Insider this report. I went down one week after the hurricane hit with some friends to help a church that was destroyed and saw the devastation. It really […]
Many of you read our post yesterday on “Do You Build Because You Can?”. As a follow up we had a conversation with Neil Bell of New South Outdoor to get additional details and the back story on the sites in question. We understand, as normally happens, there was more […]
Signly is a cloud-based software which helps you prepare, send and store out of home proposals. Insider talked with New South Outdoor’s Neil Bell and Parker Outdoor’s Kim Simon about how they use Signly in their business. What do you use Signly for? Bell: We use Signly for proposals. […]
By Neil Bell, New South Outdoor Over the past few years, I had been approached many times about adding my digital billboard units to one programmatic platform or another. While I was optimistic about additional income, I always had reservations. Would programmatic buying cannibalize my existing customer base? Would it […]
By Neil Bell, Owner, New South Outdoor. Have you ever gone on a sales call with a potential customer and heard this: “We tried outdoor once and it just didn’t work for us.”? When I hear this from a prospect, I can’t help but think of a dozen questions with […]
