Last week, Mike Hershey, head of OAAA Government Affairs, gave a presentation at IBO on federal tariffs and tax legislation. We asked Mike for his perspective on news over the last couple of days that some electronics are excepted from recent tariff increases. Below is Mike’s response. On Friday, the […]
By Mike Hershey, EVP – Government Affairs, OAAA National news last week sent a ripple of uncertainty across various segments of our economy – the Trump Administration’s announcement of a 25% tariff on all goods from Canada and Mexico. This week, another trade news drop – a 25% tariff on […]
We asked OAAA’s Mike Hershey for his perspective on the 2024 elections and what it means for our industry in 2025. Took a few weeks because of some tight races, which finalized this week and who President Elect Trump was naming for key positions. Below, Mike outlines changes in the […]
OAAA Executive VP Mike Hershey gave a talk on cannabis and out of home at last week’s IBOUSA show. Cannabis out of home advertising was $56 million in 2023, one of the fastest growing OOH ad categories. 40 states now have some form of legalized use. Here are some cannabis […]
WASHINGTON, D.C. – MARCH 26, 2024 – the leading trade group representing the entire OOH advertising industry, announced the appointment of Andy McDonald as its new Senior Vice President, Government Affairs. In this role, McDonald will advocate for the out of home industry at the state and local levels and […]
Billboard Insider’s out of home affiliate Circle City Outdoor is small enough that every penny matters. But each year we find room in our budget to renew our OAAA membership. Here are four reasons why we spend the money each year. Access to experts. The OAAA staff are experts at assisting […]
Your out of home company has probably been getting requests for political ads. Billboard Insider asked OAAA EVP-Government Affairs Mike Hershey to talk about political advertising do’s and don’t. How is 2024 shaping up for out of home political ads? Every election cycle is setting new records for political advertising, […]
Insider heard that the OAAA had recently expanded their Independent Media Company Advisory Group. We were pleased to learn from Mike Hershey at OAAA that Diana Stevenson, CEO of Grace Outdoor, will be leading the group and the initiative. We reached out to both Mike and Diana to learn more […]
OAAA EVP Government Affairs Mike Hershey on the rise of out of home legal advertising Legal services is the fastest growing out of home ad category with growth – year over year – of 49%. Big Screen Video Group Commercial Director Saul Heffernan on the flight to high resolution, low […]
Politicians have historically been heavy users of billboards in political campaigns. OAAA EVP of Government Affairs Mike Hershey reports that federal lawmakers may be able to use official office funds to buy billboards to advertise constituent services. Billboard Insider asked Mike to explain. What are official office funds? Hershey: All […]
