Insider learned about another OOH success story where the creative led to a significant increase in outdoor spending. We contacted Melody Roberts of Out of Home Creative to find out more. Broussard Injury Lawyers in Louisiana contacted Melody in 2024, skeptical about outdoor advertising, but willing to see what […]
SALT LAKE CITY, UT – April 2025 — The first-ever Indie Impact Awards, presented by IBO (Independent Billboard Operators), were held last week during the Spring IBO Conference in Salt Lake City. Hosted by Todd Turner and Richard Molinaro of Up To Something, the event recognized creative out of home […]
Yesterday we ran a post on Justin Powell’s decision to hire an art liason person to make his sales force more efficient. We asked some out of home ad designers what they they thought and they said this: Out of Home Creative’s Founder Melody Roberts says the idea makes sense. […]
Rate This Ad allows a billboard designer to rate a billboard ad selected by Billboard Insider using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is from multi-OBIE finalist and former OBIE […]
In response to the devastation caused by the wildfires, www.returnthealoha.org was created to aid five local charities and organizations that are helping those in need on Maui. “The recovery on Maui is going to take years – perhaps decades. (Paradise, yes, but also isolated with a small construction workforce.) This is why […]
A Designer Asks, “Where do you get your images?” Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this. There are several stock sites to choose from, depending on your budget. Some popular sites are adobestock.com, shutterstock.com, and gettyimages.com, ranging from $9 to $500 per image (packages and […]
A Billboard Insider reader asks “What are the best colors to use for digital?” Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this. Embrace color and have fun with yellows, blues, reds, purples, and pinks. These are some of my favorites, as well as blurred gradient […]
An SVP of sales writes: “One of my biggest hurdles is explaining to clients that they need to keep their copy short on billboards and posters. We will have exhaustive conversations on why it is important. I teeter on the edge of hurting the relationship and my business but try […]
Three quotes on the importance of out of home design: Functional is easy. Functional and beautiful isn’t. If our canvases look like crap we look like crap. – Eddy Herty, VP National Creative Director, OUTFRONT When people don’t renew it’s generally due to bad creative. If we engage people, they […]
By Melody Roberts, Founder & Chief Creative Officer, Out of Home Creative Out of home (OOH) advertising offers a diversity of size, scale, location, and creative possibilities unmatched by any other medium, but with it comes one of the most challenging and rewarding canvases for creatives who must simplify a […]
