Company: Measurence Headquarters: 1216 Broadway, Floor 2, New York, NY 10001 Phone: +1-646-595-0087 Email: info@measurence.com Measurence provides software that enables out of home companies to measure impressions, reach, and engagement, and improve their targeting capabilities to allow their advertisers a better understanding of the ROI of their campaigns. The company […]
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Design and Measure Your OOH Campaign
By Ana Gaona, Marketing Specialist, Measurance Traditional Out-of-Home advertising has seen significant changes from developments in digital platforms to data sources and thus better measurement tools. According to Magna Global, out-of-home advertising was the only traditional media business to grow last year. A lot of cities are now looking at all the data that gets produced by various […]