Magna Global’s released the Sept 2020 Ad forecast update this week. Magna US out of home revenues will be down 22% for the first half of 2020, 18% for the full year 2020 and up 4% for 2021. Here’s the table. Some interesting things in the forecast. Covid has had […]
Billups provides an article to Medium with their thoughts on how the Out of Home industry is trending as we look at 2018 and beyond. In particular, they address through the question of “Why is OOH succeeding where others are failing?”, citing Magna Global forecasting a 3% increase for OOH in 2018 […]
