The Los Angeles Times reports Lamar is providing free space on 50 billboards to City Councilman Mitchell Englander to promote his bid for a seat on the LA Board of Supervisors. Englander city’s on the Los Angeles City Council’s Planning and Land Use management committee which is evaluating new digital […]
Tag: lamar
Lamar Running Brilliant Claritin Digital Billboard Ad
Claritin is running a digital ooh campaign in Lamar markets. When the pollen count is moderate to high this ad is activated. Insider agrees with Lamar’s Director of New Business Development Mario Martinez: brilliant use of digital out-of-home advertising. Paid Advertisement
Art Lives Billboard Campaign
If you were to drive down Sunset Boulevard in the Silver Lake area you would see this billboard, a collaboration between Lamar Advertising, RAREFORM and artist Tyler Ramsey. This is the second installment in Lamar’s Art Lives Billboard Campaign originally announced in October 2015. Insiders Take: Always a positive to show the […]
Appeals Court Rules Against Lamar In Los Angeles
The 2nd District Court of Appeal overturned a lower court ruling that LA’s restrictions on off-site signs violate the California constitutions guarantee of free speech. The decision held that cities can have different on-premise and off-premise rules without violating the first amendment. In 2002 Los Angeles passed a sign ordinance […]
Alaska Doesn’t Allow Billboards But Loves Lamar
Alaska doesn’t allow billboards so Insider had a laugh today when he read a story in Hilltop News saying that the Alaska Department of Revenue owned 37,610 shares of Lamar worth $2.25 million at December 2015. Alaska increased the number of Lamar shares it owned by 4.4% during the fourth […]
Clear Channel Sells Columbus To Lamar
Zacks reports that Clear Channel Outdoor has sold its Columbus analog and digital billboards to Lamar. the transaction follows a January 2016 $458 million sale of 5,500 bulletins and 132 digital displays to Lamar. No price was disclosed. Insider expect to see more asset sales from Clear Channel Outdoor. Clear […]
Billboard Design Tips From Lamar
This week’s billboard design tips come from Lamar’s website. Keep It Simple. Be straightforward and to the point. One idea. Use Readable Fonts. Large typefaces. Avoid ornate script. Select easy to read font like Univers, Futura or DIN. Contrasting Colors. Lamar cites a study that high color contrast improves outdoor […]
Rapid City May Settle With Lamar
The Rapid city legal and finance committee has recommended a settlement to end two lingering lawsuits with Lamar, according to the Rapid City Journal. The settlement includes a repeal of the city’s ban on digital billboards a reduction of distance between billboards from 2,000 feet to 1,500 feet protection of […]
