Indiana out of home advertising company GEFT Outdoor has sold its Indianapolis billboards to Lamar. No price was disclosed. In early 2017, GEFT received approval for two high profile digital billboard structures with 4 faces inside the I-465 beltway in Indianapolis after winning a Reed v Gilbert lawsuit against the […]
Here are the highlights from Lamar’s 2Q 2017 earnings release and conference call: Net revenue increased 2.5% to $397 million. Acquisition adjusted net revenue increased 1.7%. National revenue increased 4.5% and local revenue increased 1.5%. CEO Sean Reilly said that the company’s coast regions are doing well. It’s the middle […]
Campaign US reports that PETA is shifting its marketing strategy from billboards to live protests because Lamar has issued a company wide ban on all PETA business receiving flak for running this billboard in 2013. The article quotes Grey Vick of Grey Outdoor as saying he runs the PETA ads […]
The City of Reno Nevada, Planning Commission, met on August 2nd to consider new language from city staff as directed by the City Council on off-premises billboards. Insider viewed the video of the Planning Commission meeting. For those who are interested, the video can be found here. The testimony related […]
BATON ROUGE, La., Aug. 04, 2017 Lamar Advertising Company (LAMR) (Nasdaq:LAMR), a leading owner and operator of outdoor advertising and logo sign displays, today announced that it has acquired the assets of Steen Outdoor Advertising, significantly enhancing Lamar’s position in Philadelphia and the surrounding region. The all-cash acquisition adds more than 460 billboard […]
ONTARIO, Calif. – July 26, 2017 – The Ontario International Airport Authority (OIAA) today unanimously approved concession agreements to allow in-terminal and outdoor advertising at Ontario International Airport (ONT) which are projected to generate more than $7.6 million over the next 10 years. “These new (in-terminal and outdoor) advertising concessions represent […]
Insider likes and reads Seeking Alpha. Brad Thomas is one of my favorite writers on the site. His focus is on Real Estate Investment Trusts, or REITS, a community that includes both Lamar and Outfront. Brad wrote an article this week focused on Outfront Media as well as the OOH […]
Lamar Advertising and Sony recently kicked off a fun new digital out of home campaign to promote the upcoming release of The Emoji Movie. Using Lamar’s dynamic digital capabilities, each billboard automatically displays a contextually relevant ad for The Emoji Movie triggered by the current traffic and weather conditions. This is […]
The Mohave Valley Daily News reports that the Bullhead City Arizona city council approved a Lamar proposal for a digital billboard on the west side of Highway 95 between Riverview Drive and North Oatman Road. Lamar will: Remove a static billboard near Riviera Boulevard and Plaza Drive Pay the city […]
The 3 public US out of home companies are more risky that than that US stock market based on their betas. The US Stock market beta: 1.00 Lamar beta: 1.13 Outfront beta: […]
