New airport advertising program will include a variety of high impact static and digital media formats, enabling national, regional and local brands to reach business and leisure travelers Baton Rouge, LA – September 13, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies […]
Lamar CEO Sean Reilly gave a terrific presentation at the recent Goldman Sachs Cornucopia Conference. You can read the entire interview at Seeking Alpha. You can listen to the audio webcast here Some highlights from the Seeking Alpha transcript: On why the out of home industry is growing by only […]
ABC7 reports that Lamar is installing two new digital billboards in Cape Coral Florida. One billboard is at Veterans Parkway at Del Prado boulevard and the other is at the foot of the Cape Coral Bridge. The city agreed to lease the land to Lamar in June 2016. Lamar is […]
Democrat and Chronicle reports that an iconic Rochester billboard at Main and Clinton is coming down. Lamar owns the billboard and had a perpetual easement at the site. Lamar agreed to remove the Main and Clinton billboard in order to get a variance approved for a digital billboard at 687 […]
Billboard Insider has written before about the benefits of using SmartLink to remotely control the illumination on your boards. One of the benefits of the SmartLink system is that you can remotely set your illumination schedules from anywhere simply on your cell phone. Here’s an actual Lamar board which is […]
The Federal Emergency Management Agency (FEMA) has begun activating donated digital billboards in coastal Texas as part of recovery from Hurricane Harvey. In the Corpus Christi market, six of nine digital billboards operated by Lamar Advertising Company were displaying the government’s toll-free number and web address (the other three structures […]
Alamogordo, New Mexico city staff presented a proposed new sign ordinance at the City Commission meeting on August 22nd. The ordinance, as proposed, would make the addition of new billboards unlawful. It would also require that existing billboards would have to be removed over the next 5 years. There would […]
By Ana Gaona, Marketing Specialist, Measurance Traditional Out-of-Home advertising has seen significant changes from developments in digital platforms to data sources and thus better measurement tools. According to Magna Global, out-of-home advertising was the only traditional media business to grow last year. A lot of cities are now looking at all the data that gets produced by various […]
Indiana out of home advertising company GEFT Outdoor has sold its Indianapolis billboards to Lamar. No price was disclosed. In early 2017, GEFT received approval for two high profile digital billboard structures with 4 faces inside the I-465 beltway in Indianapolis after winning a Reed v Gilbert lawsuit against the […]
Here are the highlights from Lamar’s 2Q 2017 earnings release and conference call: Net revenue increased 2.5% to $397 million. Acquisition adjusted net revenue increased 1.7%. National revenue increased 4.5% and local revenue increased 1.5%. CEO Sean Reilly said that the company’s coast regions are doing well. It’s the middle […]
