Out of home companies are commemorating Aretha Franklin’s remarkable life. Lamar is running creative on 500 units across the US. Here are Aretha Tributes by Outfront Media, Joyce Outdoor and Marquee Media. Here’s a free Aretha Franklin billboard design which you can obtain from the Daktronics website. [wpforms id=”9787″] […]
Reader Sharrod Delia of Delia Outdoor Advertising asked Insider for an update on the state of the art for solar powered billboards. To get an update Insider interviewed Kevin Conlin, a consultant who specializes in solar powered billboards. Kevin, what parts of the country have the best sun for solar […]
A good out of home management team grows revenues faster than expenses. An additional dollar of revenue doesn’t add an additional dollar of expense because you’re able to leverage your people and plant. You may have sales commissions (10-20% of collections) and increased lease costs (if you’ve got a % […]
Billboard ads played a role in a key election in a battleground state. The beleaguered labor movement was pleased – even surprised – that Missouri voters rejected a right-to-work ballot measure on August 7 (“Prop A”). Prop A was defeated by a 2-to-1 margin. Here are reports from Missouri: Well-traveled […]
Lamar CEO Sean Reilly had interesting comments on this week’s earnings call on which sectors have been growing for Lamar and why. Financials “Financials were up 10%, if you drive around town, you’ll see a lot of ads – advertising CD rates right for community and local banks. And that’s […]
Lamar had a strong second quarter. CEO Sean Reilly summarized results: “Q2 was a good all around quarter for Lamar. Everything clicked, every business unit, billboards, transit, airports, and logos all lines of business exceeded plan on the top and bottom.” Here are the highlights from the earnings call and […]
Don’t let the best become the enemy of the good. That’s the lesson of Lamar versus County of Los Angeles which was decided on 5/8/18 Here are the facts. In 1967 the Los Angeles County Department of Public Works granted Lamar’s predecessor a permit to construct a billboard in unincorporated […]
3 out of home articles caught Insider’s eye this week. The Brookfield Zoo, the Two by Four Agency and Metromedia Technologies placed a 15′ by 15′ fully inflated greenbottle blue tarantuala on a billboard promoting the Brookfield Zoo. New Jersey 101.5 has a flattering story on billboards in Northern New […]
On June 27 Cincinnati passed a 10% tax on billboard revenues as part of the city’s 2019 budget. The tax goes into effect July 1. The tax was passed over the mayors veto with two days public notice and no hearings. You can read more about the tax at WLWT5 […]
Baton Rouge, LA – July 2, 2018 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, is teaming up with Wieden+Kennedy, OMA, Clear Channel Outdoor and Wow Media as part of a dynamic digital billboard campaign using real-time flight data to […]
