At a November 12, 2024 meeting the New Braunfels, Texas City Council approved the conversion of a non-conforming static billboard along I-35 to a two-sided digital billboard. The city’s 2006 Sign ordinance had prohibited the construction of new billboards or the improvements of non-conforming sign. The agreement looks to […]
“Trends continue to be encouraging as we near year end,” was how Lamar CEO Sean Reilly lead off the company’s 3Q 2024 earnings call. Here are the results of the Lamar Advertising 3Q 2024 earnings release and conference call, analyzed and sponsored by SignValue. Revenues increased by 4% to $564 […]
Baton Rouge, LA – November 1, 2024 – As Thanksgiving approaches and holiday season celebrations begin, Lamar Advertising, one of the largest outdoor advertising companies in the world, is offering the unique opportunity to express gratitude and appreciation with a personalized message and photo displayed on a Lamar digital billboard. […]
Coming up on 3 weeks since western NC got crushed by Hurricane Helene. The Lamar office in Greensboro decided they weren’t about to let people forget that their friends in the mountains still need help. This sign is on I-40 leaving Greensboro going west. No cutesy graphics or fonts- […]
All three US out of home companies outperformed the market in the third quarter of 2024. Here’s an analysis of public out of home stock performance, prepared by SignValue. For the third quarter of 2024 OUTFRONT was up 28% on the rebound of transit revenues and the sale of Canada. […]
Here’s a summary of who’s paying what out of home stock dividends,prepared and analyzed by SignValue Some observations. Lamar’s dividend yield of 4.28% is slightly above the 4.25% average dividend yield for Lamar over the past five years. OUTFRONT’s dividend yield of 6.73% is in line with the 6.77% average […]
SignValue has prepared the following analysis of Lamar Advertising’s 2nd quarter 2024 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and […]
Anybody else noticed how quiet the OOH M&A market is? Billboard Insider has noticed a slowdown in new tombstones and purchase announcements. The slowdown has two causes. High interest rates. The prime rate has almost tripled since 2020 from 3.25% in March 2020 to 8.5% today. Look what the […]
Lamar’s CEO Sean Reilly summarized the second quarter as follows: “The trends that we observed in Q1 held in Q2 strong demand from local and regional advertisers more than offset softness in some national customers allowing us to deliver solid consolidated revenue growth.” Here are the results of Lamar’s 2Q […]
Here’s a great example of how to use the live feed capabilities of digital billboards. Throughout the two-plus weeks of Games competition, Lamar will display both the total number of gold, silver, and bronze medals won by U.S. teams as well as the total medals won by country, with counts […]
