Anybody else noticed how quiet the OOH M&A market is? Billboard Insider has noticed a slowdown in new tombstones and purchase announcements. The slowdown has two causes. High interest rates. The prime rate has almost tripled since 2020 from 3.25% in March 2020 to 8.5% today. Look what the […]
Lamar’s CEO Sean Reilly summarized the second quarter as follows: “The trends that we observed in Q1 held in Q2 strong demand from local and regional advertisers more than offset softness in some national customers allowing us to deliver solid consolidated revenue growth.” Here are the results of Lamar’s 2Q […]
Here’s a great example of how to use the live feed capabilities of digital billboards. Throughout the two-plus weeks of Games competition, Lamar will display both the total number of gold, silver, and bronze medals won by U.S. teams as well as the total medals won by country, with counts […]
Lamar Advertising VP of digital growth Ian Dallimore says the low number of brands using digital billboard weather feeds is due to the following: Lack of Connection Between Billboard Buyers and Creative Agencies: – Disconnect in Collaboration: Billboard buyers and creative agencies often operate in silos, leading to missed opportunities […]
The public out of home stocks trailed the US market in the second quarter of 2024. The S&P 500 grew 4%, Lamar grew 1.7%, Clear Channel Outdoor declined 14.5% and OUTFRONT declined 17.7%. Public Out of Home Stock Performance for 3 months ended June 30, 2024. S&P 500 (black), Lamar […]
Lamar Airport Advertising has named Rick Schiffmann Director of Airport Development as it expands its Business Development team. In this position, Mr. Schiffmann will be responsible for maintaining and growing Lamar’s airport advertising program, including cultivating new and existing relationships with airports, orchestrating the procurement process, and ensuring the seamless […]
SignValue has prepared the following analysis of Lamar Advertising’s 1st quarter 2024 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and […]
Here’s a list of the non-executive board directors for Lamar, OUTFRONT and Clear Channel Outdoor. Clear Channel Outdoor and OUTFRONT pay more to directors than Lamar. Two Clear Channel directors (Jinhy Yoon and Ted White) work for free. Yoon is a credit analyst at Pimco Investment Management and is barred […]
Here’s a listing of who makes what at the three largest US public out of home companies in 2023. Lamar’s execs were the only group to see increased compensation in 2023. This is as it should be. The stock did well, cashflow is at record highs and Lamar has an […]
Baton Rouge, LA – April 16, 2024 – Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it has selected Boys & Girls Clubs of America as its In-Kind Partner for 2024. Beginning this month, Lamar will donate more than $2 million in Digital Out […]
