One in four Billboard Insider readers bought a billboard easement in the past year and one in four Billboard Insider readers intend to buy an easement during the next year. Here’s a short course in creating value with billboard easements. What’s an easement? Billboard attorney Marnie Christine Cody Ware […]
One in four Billboard Insider readers have acquired billboards in the past year year and one in four Billboard Insider readers plan to make an acquisition in the next year. How do you make money when you buy a billboard? There are three ways. None of them are easy. Increase […]
Billboard Insider recently watched a November 19, 2024 Lexington County Zoning Appeals board meeting in which Lamar unsuccessfully tried to prevent Grace Outdoor from putting up a billboard after the landlord terminated a Lamar billboard lease. It’s a complicated case which begins at 20:54 of the recording but what caught […]
The US out of home stocks underperformed the market during the fourth quarter of 2024. Here’s an analysis if the performance of the public US out of home companies, prepared and analyzed by SignValue. During the fourth quarter The S&P 500 grew 3%. OUTFRONT (purple) declined 4%. It did the […]
Here’s a breakdown of out of home company enterprise valuations which were presented in Solomon Partners December 2024 Media Monthly. Enterprise Valuations as a Multiple of 2024 Cashflow (EBIDTA) Billboard Insider’s take: National CineMedia company is valued at 16.5 times estimated 2024 cashflow (EBIDTA). National Cinemedia puts ads in […]
A Billboard Insider reader asks “Do you by chance know what OUTFRONT, Lamar and Clear Channel Outdoor’s mix of local and national revenue is?” Here’s the data pulled from each company’s 2023 10k or 3Q 2024 earnings presentation, analyzed and sponsored by SignValue. Lamar’s more rural roadside billboard plant relies […]
At a November 12, 2024 meeting the New Braunfels, Texas City Council approved the conversion of a non-conforming static billboard along I-35 to a two-sided digital billboard. The city’s 2006 Sign ordinance had prohibited the construction of new billboards or the improvements of non-conforming sign. The agreement looks to […]
“Trends continue to be encouraging as we near year end,” was how Lamar CEO Sean Reilly lead off the company’s 3Q 2024 earnings call. Here are the results of the Lamar Advertising 3Q 2024 earnings release and conference call, analyzed and sponsored by SignValue. Revenues increased by 4% to $564 […]
Baton Rouge, LA – November 1, 2024 – As Thanksgiving approaches and holiday season celebrations begin, Lamar Advertising, one of the largest outdoor advertising companies in the world, is offering the unique opportunity to express gratitude and appreciation with a personalized message and photo displayed on a Lamar digital billboard. […]
Coming up on 3 weeks since western NC got crushed by Hurricane Helene. The Lamar office in Greensboro decided they weren’t about to let people forget that their friends in the mountains still need help. This sign is on I-40 leaving Greensboro going west. No cutesy graphics or fonts- […]
