The Spokesman Review reports that Lamar has removed controversial anti mask billboards in Spokane paid for by the John Birch society. “The community was not super happy with that message. We try to stay away from anything that is far too offensive to the public,” says Lamar Spokane VP and […]
PJ Solomon issued its 2020 advertising trends reports yesterday. Here’s a page from the report summarizing 2020 forecasts for out of home. Industry revenues will be down 15-20% in 2020. OUTFRONT and Clear Channel Outdoor will be hit harder than Lamar because they have more concentration in international, urban, transit […]
Some reader comments on Lamar’s decision to run Black Lives Matter copy on a billboard whose landowner was flying a confederate sign. An out of home exec says Lamar was right to run the ad. I agree with Lamar running the ad. I do believe that we are supposed to […]
Lamar just released eight videos which tell the company’s story to investors, potential employees and clients. Here’s a sample. Insider’s take: Kudos to Lamar’s internal marketing crew and to Max Zoghbi at Loupe Theory for production. Telling your story is easy in a world of smartphones and youtube. Does your […]
Billboards aren’t a critical forum for public speech? Think again. Some community groups put up Black Lives Matter copy on a Lamar billboard outside a North Carolina business which is flying the confederate flag. Insider’s take: Another example of how billboards are speech. They allow different voices in the community […]
US out of home stocks had an outstanding quarter as traffic rebounded and the economy began to open back up from Covid closures. Clear Channel Outdoor (blue), Lamar (green), OUTFRONT (purple) and S&P 500 (black) stock performance April-June, 2020 Clear Channel Outdoor increased 85% to $1.04 during the quarter versus […]
Insider analyzed the makeup of the boards and the executive/leadership teams of the three public out of home companies (Lamar, OUTFRONT and Clear Channel Outdoor) and here’s what he found. The public US Out of Home companies outperform the S&P 500 in putting women on corporate boards but need more […]
The out of home debt markets have been remarkably resilient during the Covid. Clear Channel just amended its credit agreement to get more flexibility. OUTFRONT did the same in April. Lamar expects to come through the downturn without asking for any covenants amendments from its lenders and it raised $400 […]
Adams Outdoor went to change out a University of Wisconsin Credit Union billboard in Madison which had the words “Even When We’re Apart We Stand Together”. When they got there they saw someone had spray painted ‘George Floyd’ underneath the tagline. Rather than take the sign down… we’ll let the […]
2020 Local Case Study Award Winners Case studies are powerful testimonials and the OAAA case study library contains over 650 examples of how OOH is creating results in markets across the US. The fifth annual OAAA/Geopath Local Case Study Contest produced a record 64 entries, and the cases demonstrated OOH is […]
