Lamar just finished up a great campaign in which it ran the pictures and names of 2,460 nurses on digital billboards in 130 markets as part of National Nurses Week. You can watch a video on the project below. [wpforms id=”9787″] Paid Advertisement
Tag: lamar
Who Has What Share of the US OOH Market
Billboard Insider has computed US out of home market share figures for 2021. Public out of home companies account for approximately two-thirds of US out of home market share. Lamar controls 25% of US out of home revenues, followed by OUTFRONT at 21% and Clear Channel Outdoor at 17%. The […]
US Out of Home Stocks Suffer in 2Q 2022
The US out of home stocks suffered in the second quarter of 2022 as investors sold on fears that a recession will hurt ad based companies for than the market. The S&P 500 index declined 16% on recession fears. Lamar stock dropped 25% in the second quarter. Outfront declined by […]
Stark Capital: Two More Acquisitions to Lamar
Indianapolis, IN – Stark Capital Solutions, Inc., an OOH focused investment-bank and capital provider, announces the following two acquisitions to Lamar Advertising: Ralston Outdoor Advertising has completed a divestiture of digital and static billboard displays in Shreveport, LA. Earlier this year, Stark Capital provided the funding for Ralston to acquire […]
Inflation and Out of Home Inputs
Inflation has increased from 1.5-2% annually to 7-8% annually. Take a look at this chart. Source: US Inflation Calculator When you drill down into the numbers you can see that inflation picked up in the last half of 2021 when the last round of covid stimulus vastly expanded the money […]
Sean Reilly: We’re On Fire
Sean Reilly appeared yesterday at the JP Morgan Global Technology, Media and Communications Conference after missing the GO 2022 Out of home media conference with covid. Here are some of his comments. Lamar is setting records We’re on fire. Industry’s on fire. Lamar is continuing to set records every day. […]
Day 1 of the 2022 OOH Media Conference in 6 Quotes
Here is day 1 of the Geopath/OAAA 2022 OOH Media Conference in six quotes. Dylan Mabin is Geopath’s new President: “I’ve worked at Geopath for more than 13 years…I’ve grown up at Geopath. It’s an honor to be named President.” Ian Dallimore on the metaverse: “My son is driving around […]
Out of Home Revenue Trends
The chart below shows the quarterly revenue change for each of the public US Out of Home companies for 2020-2022 Lamar and Link Media had the smallest covid dip and the fastest covid recovery as their plant have a high concentration of rural roadside billboards. OUTFRONT and Clear Channel […]
Lamar Revenue Up 22% in Q1 2022
“The year is off to an excellent start,” was how Lamar CEO Sean Reilly introduced the company’s 1Q 2022 earnings. Here are the results of Lamar’s first quarter 2022 earnings release and conference call. Revenues increased 22% to $451 million. Billboard revenues are up 17%. Digital revenues are up 20%. […]
Lamar Advertising Announces Acquisition of Burkhart Advertising
BATON ROUGE, La., May 04, 2022 (GLOBE NEWSWIRE) — Lamar Advertising Company (Nasdaq: LAMR), an owner and operator of outdoor advertising and logo sign displays, announced today that it has acquired Burkhart Advertising Inc. in Indiana. The purchase, which closed today, includes more than 1,500 billboard structures and 3,200 billboard […]
