The three giants of the US Out of Home industry – Lamar, Outfront Media and Clear Channel – are presenting at the World Out of Home Organization Global Congress in Toronto. The Congress runs next month from May 25-27. Lamar’s CEO Sean Reilly will share their unique culture and history, […]
On April 13, 2022 Cathedral City, California passed a new billboard ordinance which: forbids new billboards prevents the conversion of static to digital billboards makes all existing billboards legal non-conforming uses restricts cannabis ads on billboards within 1,000 feet of day care centers, schools, parks and the city library. The […]
A rising tide lifted all out of home sectors in 2021. Here are the 2021 annual US revenue figures broken down by sector. Street furniture revenue grew 43% in 2021, followed by billboards (up 17%), transit (up 11%) and place-based (up 3%). Roadside billboards have recovered and are […]
The public US Out of Home companies outperformed the market in the first quarter of 2022. OUTFRONT was up 7% on news that it’s markets are returning to normal. Clear Channel Outdoor was up 5%. Lamar was down 2%. The S&P 500 declined by 5%. The public US out of […]
What’s a reasonable figure for revenue per employee or revenue per sales rep at your out of home company? Looks like the three US public companies average $560,000 in annual revenue per employee and $1.8 million in revenue per sales rep. Billboard Insider is surprised that OUTFRONT’s revenue per sales […]
SignValue has prepared infographics summarizing the performance of Lamar, OUTFRONT and Clear Channel Outdoor during the fourth quarter of 2021. [wpforms id=”9787″] Paid Advertisement
Lamar Advertising, one of the largest out-of-home advertising companies in the world, has joined the World Out of Home Organization (WOO). Founded in 1902, Lamar today operates more than 352,000 billboard, transit, airport and interstate logo displays in the United States and Canada, including the largest network of large-format digital […]
Baton Rouge, LA – February 11, 2022 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company is supporting the ‘Love on Every Billboard’ campaign by donating space on digital billboards across the U.S. During Valentine’s Day weekend, Lamar […]
Last week Billboard Insider posted US billboard market share figures. Here are market share figures for the entire US out of home industry (e.g. billboards, place based, transit/airport, street furniture) based on the first 9 months of 2021. The independent out of home companies account for 38% of the market, […]
Lamar accounted for 28% of US billboard revenues during the first 9 months of 2021, followed by OUTFRONT (20%), Clear Channel Outdoor Americas (17%) and Link Media Outdoor (1% billboard market share). Here’s the surprise. Independents are the biggest single block of US billboard revenues. Independents make up 34% of […]
