Lamar Advertising CEO Sean Reilly used words like “challenging” and “jitters” to describe what advertisers are thinking during yesterday’s Lamar conference call. Here are the results of the Lamar Advertising 1Q 23 earnings release and conference call. Revenue increased by 4.4% to $451 million due primarily to acquisitions. Organic revenue […]
Tag: Lamar Advertising
Lamar & Shoutable Celebrates National Pet Month with Pet Project Campaign
BATON ROUGE, LA. (PRWEB) MAY 01, 2023 Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced it is celebrating National Pet Month by displaying the names and images of pets on digital billboards across the country. Beginning today, anyone wanting to feature their pet on a […]
Vistar Media Inks Deal With Lamar For New Digital OOH Network Across the Denver Market
Over 55 New Digital Displays Unveiled Powered by Vistar’s Full-Stack DOOH Infrastructure Software New York, NY – April 25, 2023 – Vistar Media, a cutting-edge global provider of technology for digital out-of-home (DOOH), and Lamar Advertising Company, one of the largest outdoor advertising companies in the world, today announced the […]
What the Public US Out of Home CEO’s are Thinking
Here’s a selection of comments by Lamar CEO Sean Reilly, OUTFRONT CEO Jeremy Male and Clear Channel Outdoor CEO Scott Wells at the 2023 OAAA Geopath Show CEO panel. Scott Wells says the first quarter is slow but next year looks OK Things slowed down toward the end of last […]
The 10 commandments of digital billboard development
Lamar’s Director of Digital Development Bill Ripp gave an outstanding talk on siting digital billboards at the 2023 OAAA conference. Ripp has installed 4,500 digital billboards in his Lamar career. Digital siting is hard. Lamar Advertising relocates 10-20 digital signs a year and they let 10-20 digital signs fade to […]
SignValue’s Lamar at a Glance
SignValue has prepared the following analysis of Lamar Advertising’s 4Q 2022 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and […]
Out of Home Leverage Declining but Debt Costs Rise
Moorgate Capital Partners has prepared a summary of out of home leverage and cost of debt trends thru December 2022. The cost of out of home debt has risen by 100-200 basis points over the last year due to Federal Reserve interest rate increases. Lamar has the lowest weighted average […]
3 Things About Lamar
Three things about Lamar Advertising which Billboard Insider learned from reading the Lamar Advertising 2022 10k. Local, local, local. “Local advertising constituted approximately 78% of our outdoor net revenues for the year ended December 31, 2022 which management believes is higher than the industry average.” True indeed. OUTFRONT gets 55% […]
Lamar Revenue Up 8.3% in 4Q 2022
“2022 was the most successful year in the company’s history” was how an upbeat Lamar Advertising CEO Sean Reilly lead off the company’s earnings call. Here are the results of the Lamar Advertising 4Q 22 earnings release and earnings call. Net revenue increased 8.3% to $535 during the fourth quarter […]
Aurora Colorado Considering Monument Digital Billboard
Lamar Advertising is proposing a digital billboard in Aurora Colorado, a city which doesn’t allow new billboards. Lamar real estate manager Steve Cecil and Territory Manager Brent Window made an info-only presentation at February 8, 2023 Aurora City Council planning and economic development committee meeting about leasing city land for […]