Baton Rouge, LA – May 20, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that the company has entered into an agreement with the Gulfport-Biloxi Airport Authority to manage the airport terminal’s media program for the display of national, […]
Tag: Lamar Advertising
Billboards Are Not Passive Income – The 2021 Version
This post needs to be run every couple years. Repeat after me: Billboards are not passive income. Billboards are not passive income. Billboards are not passive income. There is a myth that you can make lots of money in the billboard business without any work. Type “billboard investing” into […]
Who Makes What at the Public OOH Companies
The public out of home executives took pay cuts during 2020. Here’s a breakdown of who made what at Lamar, OUTFRONT and Clear Channel Outdoor, based on data in each company’s Schedule 14A. Total Compensation for Public US Out of Home Company Executives 2019 and 2020 compared with last year […]
Boston Omaha Raises $59 Million Via Stock Issue
Boston Omaha raised $59 million in cash via sale of 2.6 million shares of class A common stock at a price of $25 per share. Proceeds from the sale will be used to grow the company’s Link Media Billboard business and to fund the expansion of Boston Omaha’s fiber to […]
Lamar’s Logo Business
How would you like to operate a non-cyclical, high-margin, monopoly with legal barriers to entry? That’s Lamar Advertising’s highway logo business. It goes by the name of Interstate Logos LLC. Lamar entered the business in 1988 and is the largest provider of logo sign services in the US. Logos signs […]
Lamar Sponsors $300 Million SPAC
Lamar Advertising filed an S-1 to raise $300-345 million via a special purpose acquisition company (“SPAC”) named Lamar Partnering Corporation (“LPC”). Lamar will own approximately 20% of the LPC. LPC will be managed by members of Lamar’s management team including Ross Reilly, Lamar’s VP of Mergers and Acquisitions who will […]
Lamar Partners with Brett Eldredge and Warner Music Nashville on Digital Billboard Campaign
Baton Rouge, LA – April 6, 2021 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, has teamed with Warner Music Nashville and country music superstar Brett Eldredge for a digital billboard campaign designed to shine the light on the good works and […]
5 Things About Clear Channel Outdoor Post-Covid
Clear Channel Outdoor emerges from Covid with a whole lot fewer employees, more digital signs and a footprint in 22 countries and a too-low cashflow margin. Here are five things Insider noticed after reading the Clear Channel Outdoor 2020 10k. 1. A whole lot fewer employees Clear Channel finished 2020 […]
5 Things About Lamar Post-Covid
Lamar exits Covid with fewer people and fewer displays but more digital signs and more easements. Here are five things about Lamar that Insider noticed after reading Lamar’s 2020 10k. 1. Fewer people Lamar comes out of Covid with 8% fewer people. Sales reps dropped 8%. Regional employees dropped 10%. Corporate […]
Lamar Wins Indy Airport Contract
Baton Rouge, LA – March 4, 2021 – Lamar Advertising Company (Nasdaq: LAMR) today announced that the company has been awarded the advertising and sponsorship contract for the Indianapolis International Airport (IND), beginning March 1st. During the first year, Lamar will initiate a high-impact digital upgrade across the airport, featuring […]