Tag: JCDecaux

Beacons and Outdoor Advertising

Beacon maker Beaconstac has blog post called 7 scenarios where Beacons can Transform OOH Advertising.  Two uses for beacons caught Insider’s eye. Beacons and outdoor advertising can interact with people in areas where they are waiting, e.g. airports, hospitals, bus and subway stops.   JCDecaux did this in the Hong […]

JCDecaux Using Beacons at Hong Kong Airport

Insider wrote last Saturday about Beacons and Outdoor Advertising.  In an article yesterday Insite MediaCom discussed about the importance of beacons in the expansion of a street furniture business.  Moodie Davitt reports that JCDecaux is using beacons to supplement an Out-of-Home ad campaign at Hong Kong International Airport.  Coach has […]

Jean- Claude Decaux – Dreamer

The Wall Street Journal recently ran an an article on the life of Jean-Claude Decaux.    The  article talks about how Decaux found a way around what at that time were a limited supply of good places to affix advertising. He created more of them: Over the past 50 years, his […]