Insider is touring London, Paris, Brussels and Dortmund with his son. Shortly after arriving in London, I saw figures posted by PricewaterhouseCoopers for increases in digital ad spending in the UK. The first thing I noticed on arriving at the Paddington Train Station were several JCDecaux static boards as we […]
Public out of home company valuations were stable during the second quarter of 2017. The following table shows that the four public out of home companies (Clear Channel Outdoor, Lamar, OUTFRONT and JCDecaux) had an enterprise value of 13.2 times cashflow at June 2017, down slightly from 13.4 times cashflow […]
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, is pleased to unveil its new corporate website today. The fully revamped site features a new design and is available in English and French at www.jcdecaux.com. Created as a global communication platform providing access to the world of […]
JCDecaux released 2016 revenue figures. Street Furniture growing 5%. Transit growing 2% at pace with economy. Billboards up 1% so underperforming economy. US flat. UK Booming. Here are the charts. [wpforms id=”9787″]
JCDecaux Dynamic recently integrated a standard weather data feed into their SmartContent CMS (content management system), and set up some rules. 4 different GORE-TEX videos were uploaded depicting different weather conditions. The campaign was set up so that each panel automatically played the appropriate video that reflected the weather outside. Here […]
Paris, 23 December 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, and Top Media, leader in the outdoor advertising sector in Central America, announce they have signed an agreement to merge their activities. The new venture, JCDecaux-Top Media, of which 71% of the capital […]
Face of Giving campaign allows you to turn your Selfie into a Helpie. Participants submit a selfie for a small donation. Each selfie will then appear on digital billboards in countries around the globe. Participants literally become the “face of giving” as their donation helps meet a need. Technology Nonprofit […]
09/14/2016 JCDecaux joins the Dow Jones Sustainability Index, the benchmark index for socially-responsible companies Paris, 14 September 2016 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that following an evaluation by RobecoSAM (a company specialising in sustainable investing) and in partnership with S&P Dow […]
Beacon maker Beaconstac has blog post called 7 scenarios where Beacons can Transform OOH Advertising. Two uses for beacons caught Insider’s eye. Beacons and outdoor advertising can interact with people in areas where they are waiting, e.g. airports, hospitals, bus and subway stops. JCDecaux did this in the Hong […]
Insider wrote last Saturday about Beacons and Outdoor Advertising. In an article yesterday Insite MediaCom discussed about the importance of beacons in the expansion of a street furniture business. Moodie Davitt reports that JCDecaux is using beacons to supplement an Out-of-Home ad campaign at Hong Kong International Airport. Coach has […]
