JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that it has signed a 15-year contract to extend the advertising operations of lines 1 to 13 of the Shanghai Metro as well as 5 new lines (lines 14 to 18). This contract, awarded following a tender, […]
Billboard Insider has computed US out of home market share figures for 2021. Public out of home companies account for approximately two-thirds of US out of home market share. Lamar controls 25% of US out of home revenues, followed by OUTFRONT at 21% and Clear Channel Outdoor at 17%. The […]
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH). Displayce, a French start-up […]
At Insider we do track the big three in the US very actively. However, while JCDecaux may not have the strong roadside faces like Lamar, Clear Channel or OUTFRONT, they have developed a strong digital presence in the US. We saw this video that provides an excellent overview of Decaux’s […]
NEW YORK CITY, NY – February 16, 2022 – Today, VIOOH, the leading global digital out of home (DOOH) marketplace, announced the launch of programmatic digital out of home at selected U.S. airports in partnership with JCDecaux North America. The programmatic DOOH (prDOOH) offering will be available at major U.S. […]
JCDecaux issued 500 million euro ($571 million US) 8 year notes at a coupon rate of 1.625%. The funds will be used to refi existing debt and for general corporate purposes. The offer was oversubscribed by 3 times. The refi comes follows last week’s announcement that the JCDecaux revenue grew […]
JCDecaux announced full year 2021 revenues last week. Good and bad. The good: 18.5% revenue growth worldwide. The bad: 4.8% revenue grown in the US. That’s the weakest recovery of any of the public North American out of home companies. The table below shows that JCDecaux North America grew less […]
Revenues increased at JCDecaux despite mobility restrictions in asia and limits on international flights. Here are the results of the company’s 3Q 2021 revenue release. We’ve translated euros into dollars. Revenue increased 31% tp $888 million. Street furniture grew 31%. Transit grew 34%. Billboards grew 21%. The company expects organic […]
Yesterday JCDecaux issued a press release announcing that Airport advertising delivers the highest perceived value and prestige compared to other advertising channels. a survey of 6,000 consumers in China, France, Germany, UK and the USA found that airport advertising scored highest for perceived value and prestige. Indexed results for value […]
WASHINGTON D.C. (October 13, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released guidance to improve Marketing Mix Models (MMM) and OOH Attribution for both OOH sellers and omnichannel media buyers. […]
