NEW YORK CITY, NY – February 16, 2022 – Today, VIOOH, the leading global digital out of home (DOOH) marketplace, announced the launch of programmatic digital out of home at selected U.S. airports in partnership with JCDecaux North America. The programmatic DOOH (prDOOH) offering will be available at major U.S. […]
JCDecaux issued 500 million euro ($571 million US) 8 year notes at a coupon rate of 1.625%. The funds will be used to refi existing debt and for general corporate purposes. The offer was oversubscribed by 3 times. The refi comes follows last week’s announcement that the JCDecaux revenue grew […]
JCDecaux announced full year 2021 revenues last week. Good and bad. The good: 18.5% revenue growth worldwide. The bad: 4.8% revenue grown in the US. That’s the weakest recovery of any of the public North American out of home companies. The table below shows that JCDecaux North America grew less […]
Revenues increased at JCDecaux despite mobility restrictions in asia and limits on international flights. Here are the results of the company’s 3Q 2021 revenue release. We’ve translated euros into dollars. Revenue increased 31% tp $888 million. Street furniture grew 31%. Transit grew 34%. Billboards grew 21%. The company expects organic […]
Yesterday JCDecaux issued a press release announcing that Airport advertising delivers the highest perceived value and prestige compared to other advertising channels. a survey of 6,000 consumers in China, France, Germany, UK and the USA found that airport advertising scored highest for perceived value and prestige. Indexed results for value […]
WASHINGTON D.C. (October 13, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out of home (OOH) and DOOH media ecosystem, today released guidance to improve Marketing Mix Models (MMM) and OOH Attribution for both OOH sellers and omnichannel media buyers. […]
Momentum Continues to Build in OOH Transit Earlier this month, OAAA hosted a panel of OOH transit media experts to discuss innovation, opportunities, and trends in the recovering marketplace. Just-released OOH second quarter 2021 revenue underscores the momentum of the Transit category as it jumped 20 percent compared to […]
Los Angeles Mayor Eric Garcetti and Jennifer Pope McDowell, Director of Capital Infrastructure, Mayor’s Office of City Services view a shelter design with OUTFRONT/JC Decaux’s Francois Nion Los Angeles-The competition to select a contractor for one of the world’s largest street furniture programs entered its final stage with multiple […]
London / Toronto, 27 April 2021 – Atedra, a leading global provider of digital out-of-home (DOOH) advertising solutions, today announced its partnership with VIOOH, a leading global digital OOH marketplace. This partnership gives agencies and advertisers access to inventory on the VIOOH marketplace, including US inventory from JCDecaux North America, […]
JCDecaux’s revenues are slowly recovering from Covid but don’t expect to see a full recovery until the last half of 2021. Here are the results from the JCDecaux 2020 earnings release and JCDecaux 2020 earnings presentation. Billboard Insider translated euros to dollars using a 1 euro to 1.2 dollar exchange […]
