New York (4 May 2022) — GroupM, WPP’s media investment group, today announces the findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of digital out-of-home advertising, which reveals half of global audiences who have seen DOOH ads say they encouraged them to make a purchase ‘there and then.’ […]
Group M’s Brian Weiser referred to out of home on last week’s Borrell’s Local Marketing Trends Podcast. Here’s what he said. On how tech companies are driving US advertising 2019 and 2020 are still benefiting primarily from the digital first, digital endemic based advertisers. So it’s Facebook – the marketer, […]
Group M released its Global Media Forecast. Here are the projections for for the United States Projected Revenue Growth by Media Sector in the United States Out of home advertising is expected to grow by 8% in 2020 before declining to 1% in 2021 due to a slowing economy. Out […]
