Citilabs, a leading mobility analytics solution provider, announced today that they have inked an agreement with location data provider SafeGraph to incorporate smartphone app movement data into Citilabs’ Streetlytics mobility analytics platform. Streetlytics leverages information from billions of GPS, cellular, connected car, Bluetooth and ground truth data to measure […]
Did you know… The temperature in Tampa has never hit 100 degrees. Tampa is home to the longest continuous sidewalk, Bayshore Boulevard, which is 4.5 miles long. This week’s Geopath Market Spotlight focuses on the Tampa DMA. Infographics for the top DMAs and much more are available to Geopath members […]
Did you know… Boston built America’s first subway in 1897 – the Tremont Street Subway. This week’s Geopath Market Spotlight focuses on the Boston DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For more information on how to become a […]
Did you know… Indianapolis has the second most monuments and memorials in the nation with 33, behind only Washington DC. This week’s Geopath Market Spotlight focuses on the Indianapolis DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For more information […]
Did you know… Charlotte is the largest metropolitan area in the United States that doesn’t have a zoo. This week’s Geopath Market Spotlight focuses on the Charlotte DMA. Infographics for the top DMAs and much more are available to Geopath members in their geekOUT Library. For more information on how […]
Geopath has assembled an amazing trove of data on the US out of home market that is available to all members in their geekOUT Library. Insider asked Geopath to share some facts on individual out of home DMA’s. Today Geopath analyzes San Francisco. Future posts will cover the top US […]
Courtesy of the OAAA. For over 125 years, OAAA has served as a pillar of the OOH community, working as a passionate advocate for the industry. From significant research, to informative webinars, to effective tools and more, OAAA offers resources to continue to advance OOH. One tool that is helpful for […]
Geopath, the not-for-profit with a mission to provide state-of-the-art audience location measurement to the out-of-home (OOH) industry, today announced the appointment of three new members to its Board of Directors, effective immediately. Joining the board are Joel Braswell, Senior Manager Connections Planning at Coca-Cola North America, Rick Newcomer, Executive Vice […]
So hi everyone! Last year when I spoke at this conference, it marked my 329th day on the job. This year marks my 721st day … and boy things really are changing quickly in the OOH industry! Last year at this time, we were still known as TAB. This year, […]
Stephen Freitas is Chief Marketing Officer of the OAAA. He is a leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications and its […]
