Here’s a statement from Geopath summarizing what happened at the organization’s September 25th town hall. Billboard Insider did not attend. Email davewestburg@billboardinsider.com if you have any comments or impressions on the town hall. On September 25th, more than 380 people participated in Geopath’s Member Town Hall, hosted by Geopath’s Interim […]
Here are some reader comments on Independent Out of Home Companies Asking for Change at Geopath and Geopath replies to the independents. Jack Sullivan says bring discrepancies to Geopath’s attention I agree 100% agree with Rob Peterson’s stand on the trustworthiness and “the good business sense” of Geopath. Do mistakes […]
Insiders Note: After our article yesterday asking for changes at Geopath, Geopath requested to respond to the article and provided the following statement. Geopath has a long-standing reputation for providing unbiased measurement to a multi-billion-dollar industry. Geopath undertakes one methodological approach to audit of inventory and assignment of impressions data that […]
Geopath is excited to share that Ali Broback, Chief Client Officer and Partner at ODN, has been elected Chairperson at its most recent Geopath Board of Directors meeting. As Chairperson, Broback, in coordination with the board, will support Geopath’s mission of providing trusted standardized OOH measurement to the advertising industry. […]
Geopath EVP Member Services Larry Hennessy is retiring in June after a 49 year career. Here’s the announcement. After almost five decades with Geopath, EVP Member Services Larry Hennessy will be retiring at the end of June. Larry’s 49-year career brought him through multiple iterations of the Traffic Audit Bureau […]
By Betsy McLarney, CEO, EMC Outdoor Well, it has been an eventful couple of weeks in the Out-of-Home industry to say the least. I’ve been traveling and it’s given me some time to think about what everyone has been saying, and I felt like it was time to share my […]
With all the conversation this week related to Geopath and measurement, we asked Rob Peterson, the interim CEO at Geopath and Managing Director at The Wyse Group if he could answer a few question about Geopath’s financial situation and current operations. Geopath is financially struggling. What’s caused the financial difficulties […]
We’ve received several responses to Sean Reilly talks about Geopath, Kevin Gleason Speaks Out on Geopath and Geopath Financial Difficulties. OOH Capital Partner Stephen Freitas says new Geopath governance is needed If data isn’t provided in a way useful to brands, they won’t use it. Geopath and the OOH industry have evolved data modeling […]
Yesterday Adams Outdoor former CEO Kevin Gleason told Billboard Insider that Geopath has “been brought to financial brink due to some really bad contracts with data vendors.” Here’s a summary of Geopath’s profit and loss statement for 2021, 2022 and 2023 ($ in 000’s). Revenues increased 2.5% to $14.8 million […]
We received the following comments over the weekend from Kevin Gleason, former President and CEO of Adams Outdoor, and we wanted to share them with our readers as we continue the discussion on measurement for the OOH industry. Kevin continues to be a reader of Billboard insider and had seen […]
