Tag: FHWA

Miles Driven Down Slightly in January 2024

Vehicle miles travelled declined by 0.8% in January 2024 to 247.1 billion miles according to the FHWA January 2024 Travel Trends.  Billboard Insider thinks heavy January snowstorms had something to do with this because most of the decline was concentrated in the snowbound north-central and south-central states.  On a trailing […]

Vehicle Miles Continue to Rise

People continue to drive more which bodes well for roadside bulletins and posters.  Here are the highlights from  the FHWA December 2023 Traffic Volume Trends. Vehicle miles travelled increased by 2.2% in December 2023 versus December 2022. During December 2023 traffic rose in all areas of the country except the […]

Traffic Volumes Good for Billboards, Not so Good for Transit

The FHWA November 2023 Traffic Volume Trends contains good news for roadside billboards   Look that this FHWA chart of millions of vehicle miles traveled on all roads and streets.  November 2023 million miles travelled was 263,557 or 1.3% above the pre-covid level of 260,326.   Million miles travelled for the first […]

Four Big Trends in Transportation

(1)  Transit ridership declined 2 percent in 2018. (2)  Gas prices are down. “Since last Wednesday (May 8),” says AAA, “the national average for unleaded regular gasoline has fallen two cents to $2.86. However, with summer on the horizon, pump prices will likely rebound during the run-up to Memorial Day.” […]

Americans Drove Record Number of Miles in 2018

Americans are driving more than ever. Data released March 21 by the Federal Highway Administration (FHWA) said miles driven in 2018 increased 12.2 billion miles compared to 2017 (to 3.225 trillion in 2018, a record). Transportation Secretary Elaine Chao expressed three points regarding this trend: The economy is strong Gas […]

California Flirts With Ads on the Highway

Some bad ideas simply refuse to go away.  California wants to get into the billboard business by selling licensing rights to display color changeable-message ads on the highway public right of way. Advertising revenue would pay to replace aging traffic signs with modern LED displays and also pump new revenue […]

Analysis: Why Did the Feds Penalize New York State?

  By Kerry Yoakum, Vice President of Government Affairs, OAAA On February 1, FHWA informed New York State DOT that it would withhold $14 million as penalty for the State’s installation of illegal on-road signs that promote New York State. Kerry Yoakum, an attorney and former state regulator at Ohio […]

Traffic Safety: Drowsiness is a Big Problem

  New research on driver behavior says drowsiness is a bigger problem than previously revealed in government estimates. The AAA Foundation for Traffic Safety issued a report February 8 based on dash-cam video from 700+ crashes. Detecting drowsiness after crashes is difficult and under-reported, the auto club said. Federal estimates […]

Who is Driving?

A record number of Americans . . . More women than men A record number of Americans have drivers’ licenses, says a new federal report. The fastest-growing segment of drivers is 65 and older. “This age group is growing faster than any other, and is far outpacing their teenage counterparts,” […]

Digital Billboards: The Industry Was A Step Ahead

by Kerry Yoakum, Vice President of Government Affairs, OAAA. (Kerry Yoakum, an attorney at OAAA, takes a look at Scenic America’s lawsuit against digital billboards from a unique perspective:  as a former state regulator.  Yoakum recalls the introduction of digital technology into the marketplace and what led up to the […]