Tag: Facebook

Kelly Mattson of Oliver Outdoor on Incorporating Video Into Your Marketing

If you have not yet met Kelly Mattson, Sales Manager for Oliver Outdoor, you are missing a real treat.  Kelly has a delightful sense of humor.  Kelly also loves making videos as a part of her marketing strategy.  You can see those  postings on her LinkedIn or the Company’s Facebook […]

Smooth Sailing for OOH as Online Faces Headwinds

By Anna Bager, OAAA President and CEO Like every profession, financial analysts love buzzwords built on metaphors. “Headwind” means problem. A headwind facing Facebook, says its CFO Dave Wehner, is Apple’s privacy changes introduced earlier this year through iOS 14. He warned, “Apple’s iOS 14 will severely impact Facebook’s advertising […]

Billboards Mock Facebook Outage

Facebook and Instagram were down for 8 hours on Monday.   The UK post office ran billboard mocking facebook.  The campaign highlights the ability of digital out of home advertising to send timely and flexible messages as well as the fact that social media gets used to amplify out of home […]

Which Internet Platforms Does Your Company Use?

This week’s poll covers internet platforms and out of home.  We’ll highlight the results of the poll on Friday. Have a comment on internet platforms and how they help your out of home company.  Let Insider know using the form below. [wpforms id=”8663″] Paid Advertisement

Gephart on Using Social Media to Sell OOH

Kevin Gephart spent 35+ years selling advertising including 12 years at Clear Channel Outdoor in Minneapolis.  Last week he gave 3 tips for effective out of home prospecting.  Today he’ll discuss how social media fits into out of home prospecting.  Some of the ideas in this column require you to […]

Facebook Sponsors OOH Ads for Small Businesses

New York, NY – August 31, 2020 – Intersection, the leading smart cities media and technology company, today announced that it has partnered with Facebook to support its “Power the Comeback” program. As part of the deal, Facebook is sponsoring free outdoor advertising for small businesses across New York, Los […]

Readers Say Out of Home Benefits from Facebook Backlash

Our readers think that out of home will benefit from the ad backlash against facebook. “OOH should benefit as the medium is the message. The only content surrounding OOH is the environment . That can pose an issue if the copy is seen as inappropriate for where it is placed. […]

Will the Backlash Against Facebook Help Out of Home?

There is an advertiser backlash against facebook and instagram due to concern that the social media platforms are not doing enough to police misinformation and hate speech.  Last week Facebook announced that it would start labeling political speech but Facebook has resisted attempts to make it moderate ads.  Nearly 100 […]

Tech Brands Use OOH to Pledge Privacy Commitments

Responding to consumer interest in privacy, tech brands are using out of home (OOH) media to communicate their respect for privacy. Public opinion research shows strong support among Americans for privacy rights. At the same time, consumers appreciate conveniences of instant communication and sharing, mapping, online shopping, anti-theft devices, and […]

Billboards are in and facebook ads are out…

Digiday put together a tongue in cheek guide about what’s in and what’s out during Ad Week 2019.  Billboards are in… [wpforms id=”9787″] Paid Advertisement