By Julia Cramer, Adomni Content Specialist Synopsis: Education will fuel the adoption of DOOH and allow advertisers and agencies to fully understand the potential this medium holds. The digital out-of-home (DOOH) industry has been rapidly evolving primarily due to the pandemic, which revved the adoption of programmatic capabilities. Advertisers […]
New York, March 14, 2022 — DPAA, the global trade marketing association, driving the growth and digitization of out-of-home (OOH) media today announced today its 5th Canada Summit will be held in-person on June 16 at the Scotiabank Theater in Toronto. The DPAA Canada Summit attracts brands, agencies, DOOH media […]
By: Julia Cramer, Adomni Content Specialist Synopsis: DOOH shows no signs of slowing down, with media owners and buyers excited for the future of programmatic! As we begin to wrap up Q1 2022, it appears out-of-home (OOH) advertising is surpassing experts’ predictions! According to the Standard Media Index, OOH ad […]
NEW YORK, November 29, 2021 – DPAA, the global trade marketing association, driving the digitization of out-of-home (OOH) media and its growing role in the Omnichannel mix, announced today its year-end WE.DOOH (Women’s Empowerment in Digital Out of Home) webinar entitled “Work/Life Integration and Finding Your Joy in 2022.” The […]
NEW YORK — October 6, 2021 — DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced initial results from its Digital Out of Home (DOOH) Thought Leadership Study. The study was conducted by Advertiser Perceptions, the global […]
NEW YORK, August 3, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced initial speakers for its in-person Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City. To register for […]
RESTON, Va., July 15, 2021 /PRNewswire/ — Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency […]
NEW YORK, June 29, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced plans for its in-person and fully live Video Everywhere Summit on October 12 at Chelsea Piers on the Hudson River in New York City. To […]
NEW YORK, June 15, DPAA, the global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Displayforce, the provider of personalized marketing and analytics driving retail and programmatic DOOH revenue, has joined the association. Displayforce has a mission to help […]
NEW YORK, May 18, 2021 – DPAA, the global trade marketing association connecting Out-of-Home (OOH) media with the advertising community while moving OOH to digital, proudly announced today the appointment of Jim Wilson, CEO of Talon America, to its Board of Directors. Wilson is the U.S. CEO of Europe-based, private […]
