On this week’s Billboard Insider podcast Dave Westburg interviewed SignBird founder John James and Formetco Digital Billboard Sales Manager Britt McConnell about how to effectively market digital signs. John, what’s in a good sign photo? The common denominator that everybody can agree on is that…there should be traffic in every […]
Insider has been following a San Jose City proposal for Clear Channel Outdoor to build two new digital boards near the San Jose airport. Last week, the San Jose city council voted 9-2 to approve the digital billboards that Clear Channel will erect near the northern end of the airport, […]
Chart Source: US Inflation Calculator The US inflation rate accelerated to 7% for December 2021. That’s the highest inflation has been in 40 years. Cost pressures are impacting out of home. Vinyl input costs are up more than 30% from pre pandemic levels. Shipping costs are up nearly […]
Today’s podcast guest is Collin Huber, Out of Home Advertising Market Manager for Daktronics. Collin talks about what to ask when you buy or replace a digital billboard and why mils matter. Here are the highlights What are some questions digital billboard buyers overlook? From a product perspective it’s important […]
SAN FRANCISCO, CA – As commuters meander through rush hour traffic along US 101 this month, there’s a good chance many will be anxiously shuffling their playlists of soothing ocean waves and placid rainstorms just to get through another day at a lackluster job. Luckily, a solution is now just […]
Baton Rouge, LA – October 25, 2021 – Lamar Advertising, one of the largest outdoor advertising companies in the world, is commemorating a major milestone in Out of Home advertising – the 20th anniversary of the industry’s first large format digital billboard. The brainchild of former Lamar Vice […]
You should read the OAAA’s brief to the Supreme Court in the Austin v Reagan case. The OAAA brief makes the following points in response to the criticisms of digital billboards by other parties in the case: Off-premise digital billboards do not present unique safety of aesthetic concerns. Digital billboards […]
This story caught Billboard Insider’s eye. Peoria has a restrictive sign code with a moratorium on new off-premise signs and a 7 year amortization requirement on non-conforming signs. But guess what medium the city chooses to promote itself when it wishes to grow? Out of Home advertising. PEORIA, Ill., Sept. 13, […]
A reader writes: “We are having issues with our cameras on our digitals getting dirty, do other companies have this issue? Do they regularly clean them? I thought you would be the guy to ask or it might make for a good article on the site.” Billboard Insider talked with […]
Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the Out of Home business. Last week he talked about hiring, permits and easements. This week he talks about digital billboards. Digital billboards. I have 3 and was just permitted for the 4th. It’s a […]
