By Daktronics OOH Advertising Daktronics digital billboards are the ideal medium for advertising. But did you know they can be used to make communities safer and better informed? They can even provide an outlet for local artists. Here are some ideas for many different ways to make your digital display […]
On this week’s Billboard Insider podcast Dave Westburg interviewed SignBird founder John James and Formetco Digital Billboard Sales Manager Britt McConnell about how to effectively market digital signs. John, what’s in a good sign photo? The common denominator that everybody can agree on is that…there should be traffic in every […]
Insider has been following a San Jose City proposal for Clear Channel Outdoor to build two new digital boards near the San Jose airport. Last week, the San Jose city council voted 9-2 to approve the digital billboards that Clear Channel will erect near the northern end of the airport, […]
Chart Source: US Inflation Calculator The US inflation rate accelerated to 7% for December 2021. That’s the highest inflation has been in 40 years. Cost pressures are impacting out of home. Vinyl input costs are up more than 30% from pre pandemic levels. Shipping costs are up nearly […]
Today’s podcast guest is Collin Huber, Out of Home Advertising Market Manager for Daktronics. Collin talks about what to ask when you buy or replace a digital billboard and why mils matter. Here are the highlights What are some questions digital billboard buyers overlook? From a product perspective it’s important […]
SAN FRANCISCO, CA – As commuters meander through rush hour traffic along US 101 this month, there’s a good chance many will be anxiously shuffling their playlists of soothing ocean waves and placid rainstorms just to get through another day at a lackluster job. Luckily, a solution is now just […]
Baton Rouge, LA – October 25, 2021 – Lamar Advertising, one of the largest outdoor advertising companies in the world, is commemorating a major milestone in Out of Home advertising – the 20th anniversary of the industry’s first large format digital billboard. The brainchild of former Lamar Vice […]
You should read the OAAA’s brief to the Supreme Court in the Austin v Reagan case. The OAAA brief makes the following points in response to the criticisms of digital billboards by other parties in the case: Off-premise digital billboards do not present unique safety of aesthetic concerns. Digital billboards […]
This story caught Billboard Insider’s eye. Peoria has a restrictive sign code with a moratorium on new off-premise signs and a 7 year amortization requirement on non-conforming signs. But guess what medium the city chooses to promote itself when it wishes to grow? Out of Home advertising. PEORIA, Ill., Sept. 13, […]
A reader writes: “We are having issues with our cameras on our digitals getting dirty, do other companies have this issue? Do they regularly clean them? I thought you would be the guy to ask or it might make for a good article on the site.” Billboard Insider talked with […]
