Toronto, Canada – November 28, 2023 – Branded Cities, North America’s premier and iconic Out-of-Home (OOH) company, has consistently been recognized as the go-to company for brands and media planners, particularly in the realm of landmark venues and iconic OOH assets. With a substantial presence throughout North American advertising markets […]
Company: Durden Outdoor Displays Markets: Alabama, Florida Headquarters: 5500 US Hwy 431 N, Dothan, AL 36303 Phone: 334-792-5056 Email: info@durdenoutdoor.com Durden Outdoor Displays operates a marketing network of over 1,000 billboards, posters and digital displays across Southern Alabama and Northern Florida. The company is an operator associate of the IBOUSA. Earl Durden formed Durden Outdoor […]
Yesterday, Intersection CMO Esther Raphael talked about how Intersection uses content to complement advertising in New York City. Today, she talks about the importance of personalizing ads and content to provide relevant info to consumers. You experienced out of home personalization on a recent trip to Las Vegas? My husband […]
Grow transit, cut expenses, convert digitals, fewer acquisitions. That’s OUTFRONT’s plan for the next year based on CEO Jeremy Male’s comments at the Citi 2023 Global Tech Conference last week. Here are some highlights. Goals for the year ahead Getting the top line moving again next year…particularly within our transit […]
08/2023 – Lamar Advertising, a leading name in the advertising industry, has teamed up with Lucit, a pioneering provider of automotive inventory connectivity and creative solutions, to transform WestGate’s vehicle inventory campaign into a streamlined, automated success story. Facing the challenge of efficiently marketing their vehicle inventory on digital screens, […]
Shoes on or off? Full recline or no recline? These are all questions we’ve asked ourselves when flying and likely have strong opinions about yet aren’t quite sure what is considered socially acceptable versus outright rude. This summer KAYAK, the world’s leading travel search engine, is here to help set the […]
Orem, Utah; July 5, 2023 – Have you wondered how a Blip-enabled digital billboard’s revenue grows over time? Blip Billboards, the country’s largest self-serve out-of-home marketplace, released proprietary revenue data, revealing the average revenue growth rate across hundreds of digital billboards after one, three, six, 12 and 24 months. The […]
A Billboard Insider reader asks “What are the best colors to use for digital?” Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this. Embrace color and have fun with yellows, blues, reds, purples, and pinks. These are some of my favorites, as well as blurred gradient […]
Kerry Yoakum discussed Digital Billboard permitting at the 2023 OAAA/Geopath out of home conference. He gave 6 tips to make permitting easier. Know your city council. Understand who supports them. What are their pet projects? What are their interests? Who are their key friends and allies? Post billboard content that supports […]
Lamar’s Director of Digital Development Bill Ripp gave an outstanding talk on siting digital billboards at the 2023 OAAA conference. Ripp has installed 4,500 digital billboards in his Lamar career. Digital siting is hard. Lamar Advertising relocates 10-20 digital signs a year and they let 10-20 digital signs fade to […]
