One in five Billboard Insider readers converted a static billboard to digital during the past year and one in four Billboard Insider readers expect to convert a static billboard to digital in the next year. Here are some tips on how to create value by converting a static billboard to […]
Riley Outdoor’s Robert Moore has built almost 500 billboards in the course of a 30 year career. He recently sold his compahy to Adams Outdoor. Last week Robert talked about billboard permitting. Today he talks about digital billboards. What have you learned about digital billboards They are the future of […]
A Billboard Insider reader asks, “My company is installing our very first digital. We are total neophytes in this industry. I’d like to gain some input on typical commission structures. Can you give some guidance?” Out of home sales expert Kevin Gephart says pay an 8-10% premium on base commission […]
Weather and sports are the most used digital billboard content feeds according to our Billboard Insider poll. 28% of our readers use a weather content feed, 20% of our readers use a sports content feed and 8% use a digital art content feed. 20% of our readers don’t use any […]
Digital billboard insurance is getting extremely hard to find in coastal and hurricane areas. Matt Schulze has formed a group to evaluate the feasibility of creating an entity to help out of home companies self insure their digital billboards. This memo describes the project and the info the group is […]
Suwanee, GA (April 30, 2024) – [Formetco, LLC], a leader and pioneer in the design, manufacture, and innovation of digital and hardware products for the Outdoor Advertising industry and a leader in digital LED displays for sports venues, is excited to announce the opening of its new, cutting-edge 175,000 square […]
The city of Raleigh is the capital of North Carolina with a population of 469,000. The city is a strong educational hub with a dynamic business community. You might be surprised to learn that the city of Raleigh only has 100 billboards and that all of them are static. Yahoo […]
A reader asks Billboard Insider how many flips a minute you should run on a digital billboard. There are three approaches: Six flips per minute. Run six 10 second flips per minute on your digital billboards. This is the Lamar approach. Sometimes less is more. It also might make sense […]
Here’s a list of North American bulletin/poster companies ranked by digital faces. Some comments. This list includes billboards only and not place based and transit. The count is based on display faces not flips so 1 digitial display counts as 1. We based the list of a review of […]
Toronto, Ontario – Media Resources, a leading provider of innovative signage and visual communication solutions, is proud to announce the appointment of Davor Stepanovic as Vice-President of Digital Manufacturing. With his extensive experience and expertise in various senior Manufacturing and Leadership roles before joining Media Resources, Davor brings invaluable insights […]
