In October 2017 Daktronics completed the installation of a massive new curved digital billboard at London’s Piccadilly circus. The display is 17.6 meters high and 44.6 meters wide (that’s 57 feet by 146 feet). The sign curves around the corner of the building and can show a large piece of […]
Tag: daktronics
Daktronics Revenue Flat, Profits Down
Daktronics reported flat sales and slightly lower net income for the second quarter of fiscal 2018. Here are the results of the earnings release and the Seeking Alpha earnings call transcript. Revenues were flat at $170 million for the second quarter of fiscal 2018 (three months ended October 28, 2017). […]
Digital Billboard Content: the Good, the Bad, and the Ugly
By Gina Kuck, Daktronics Commercial Services “Digital billboards in the OOH space have an unmatched ability to impact consumers. The ability to create a connection comes from leveraging the characteristics of the technology with best practices as a foundation,” says Gina Kuck. Good and bad content We created the industry’s content guidelines […]
Company of the Day: Mollman Outdoor
Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK 73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma. The company is run by Matthew Mollman. In December 2016 Mollman installed an 11′ by 22′ Daktronics digital billboard. The company is an operator […]
Digital Billboards Survive Hurricane Harvey
Insider hears from the digital billboard manufacturers that digital billboards in Houston held up well during Hurricane Harvey. Clear Channel Outdoor kept all their displays on during the hurricane to provide PSA messaging. Several operators had to deal with power outages but the digital billboards were incredibly resilient. Here’s a […]
Daktronics net up 50% on 10% revenue growth
Here are the highlights from yesterday’s Daktronics first quarter fiscal 2017 earnings release and conference call transcript. Revenue increased by 10% to $172 million for the 3 months ended July 29, 2017 as improvements in the firm’s Live Events and Transportation business offset declines in the Commercial and International business […]
Piccadilly Lights: Physical Installation Complete
The journey of LED display cabinets from Brookings, South Dakota, to London’s iconic Piccadilly Lights location is complete. The new massive, curved 4K LED display has been put into place on the building side in London’s Piccadilly Circus. This final cabinet was put in place last week completing the […]
IDEA Convention Presents Daktronics Achievement Award
BROOKINGS, S.D. – July 31, 2017 – The Information Display and Entertainment Association (IDEA) Conference took place in Philadelphia earlier this month and Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, walked away with the 2017 Allied Member Achievement Award. Daktronics has attended the conference for 30 years dating back to 1987. This year marks […]
Daktronics Meets TAA Requirements
From the Daktronics Blog Trade Agreements Act (19 U.S.C. § 2501–2581), is intended to foster fair and open international trade. TAA requires that products must be produced or undergo substantial transformation within the United States or a designated country. All Daktronics products offered in the United States are compliant with […]
Be Prepared For Hurricane Season
Insider notes that June 1 to November 30 is officially hurricane season in the United States which makes this Daktronics article timely. By Daktronics OOH Advertising With summer starting to hit its stride, it’s easy to forget about some of the dangers summer presents to digital billboards. This is especially […]