Tag: daktronics

Company of the Day: Apple Outdoor

Company:  Apple Outdoor Advertising Markets:  Pennsylvania, Maryland. Headquarters: 950 Smile Way, York, PA  17404 Phone: 717-578-2437 Email: nsterner@appleoutdoor.com Apple Outdoor is a full-service, locally owned and operated billboard company based in York, Pennsylvania. Apple provides billboard coverage in York and Adams Counties in Pennsylvania; and Carroll, Cecil, Frederick, Harford, Kent and Queen Anne’s Counties in […]

Daktronics Expands Digital Billboard Product Options

  BROOKINGS, S.D. – Jan. 30, 2018 – Providing crisp, vibrant images, Daktronics(NASDAQ-DAKT) brings a fresh look to the digital billboard market with its DB-5100 series. Designed and manufactured in Brookings, South Dakota, the DB-5100 uses targeted light output and a proprietary LED layout to achieve sharp contrast, reliable performance […]

Celebrating Riley Outdoor’s 10th Anniversary

By Daktronics OOH Advertising Two noteworthy events happened way back in 2007: Apple launched it’s first iPhone, and Riley Outdoor bought their first digital billboard from Daktronics. Does anyone still have their first iPhone? Well, Riley Outdoor’s billboard is still up and running strong! Over the past decade, Riley Outdoor’s […]

How Daktronics built a 146′ wide curved digital billboard.

  In October 2017 Daktronics completed the installation of a massive new curved digital billboard at London’s Piccadilly circus.  The display is 17.6 meters high and 44.6 meters wide (that’s 57 feet by 146 feet).  The sign curves around the corner of the building and can show a large piece of […]

Daktronics Revenue Flat, Profits Down

Daktronics reported flat sales and slightly lower net income for the second quarter of fiscal 2018.  Here are the results of the earnings release and the Seeking Alpha earnings call transcript. Revenues were flat at $170 million for the second quarter of fiscal 2018 (three months ended October 28, 2017). […]

Digital Billboard Content: the Good, the Bad, and the Ugly

By Gina Kuck, Daktronics Commercial Services “Digital billboards in the OOH space have an unmatched ability to impact consumers. The ability to create a connection comes from leveraging the characteristics of the technology with best practices as a foundation,” says Gina Kuck.  Good and bad content We created the industry’s content guidelines […]

Company of the Day: Mollman Outdoor

Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK  73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma.  The company is run by Matthew Mollman.  In December 2016 Mollman installed an 11′ by 22′  Daktronics digital billboard. The company is an operator […]

Digital Billboards Survive Hurricane Harvey

Insider hears from the digital billboard manufacturers that digital billboards in Houston held up well during Hurricane Harvey.  Clear Channel Outdoor kept all their displays on during the hurricane to provide PSA messaging. Several operators had to deal with power outages but the digital billboards were incredibly resilient.  Here’s a […]

Daktronics net up 50% on 10% revenue growth

Here are the highlights from yesterday’s Daktronics first quarter fiscal 2017 earnings release and conference call transcript. Revenue increased by 10% to $172 million for the 3 months ended July 29, 2017 as improvements in the firm’s Live Events and Transportation business offset declines in the Commercial and International business […]

Piccadilly Lights: Physical Installation Complete

  The journey of LED display cabinets from Brookings, South Dakota, to London’s iconic Piccadilly Lights location is complete. The new massive, curved 4K LED display has been put into place on the building side in London’s Piccadilly Circus. This final cabinet was put in place last week completing the […]