Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
By Jodi Senese, CMO, OUTFRONT Media 70% of an ad’s effectiveness comes from the creative. 100% of boring ads don’t matter. 19%- nearly one in five- of Obie nominations awarded to OUTFRONT Studios. As the ad world shifts, debates, and relies more heavily on data-fueled and programmatically delivered displays, it […]
NEW YORK – March 8, 2021 – OUTFRONT Media Inc. (NYSE:OUT) kicks off International Women’s Day and will continue to celebrate all month long by showcasing reimagined paper doll designs of women in diverse hobbies, careers, and interests emphasizing that women are unique, unstoppable, and strong. Many women grew up […]
By Melody Roberts, Out of Home Creative Every New Year, I think about what changes I can implement to offer clients a better creative experience. One thing always comes to mind: how we engage with our clients. Too many emails and texts = loss of dialogue and miscommunication. With what we […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Park Outdoor installed a 3D stethoscope in Binghamton, New York in collaboration with the UHS Heart and Vascular Institute. Park Outdoor Operations Manager Chris Culver and his team constructed and installed every element of this incredible design. The stethoscope tube is made out of black drainage tile. The end […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Rate This Ad allows a billboard designer to rate an out of home ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer suggests improvements. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of […]
In Who Owns The Design, Billboard Insider asked for comments on whether an Out of Home company should restrict the uses of the creative it generates. Today Out of Home Designer Greg Callaham responds: The simple answer on who can use approved billboard designs in other forms of media comes down […]
On last week’s OAAA legal seminar, Rich Zecchino said Adams Outdoor requires that any creative work Adams generates cannot be used on other platforms. This idea is to prevent a client from using a small Out of Home ad buy to generate ad creative which is used for Facebook advertising, […]
