Insider pointed out last week that Lamar has a higher market cap than Outfront and Clear Channel Outdoor because it is less reliant on short term transit and airport advertising contracts and less reliant on international revenues. Here’s a chart showing the dependence of Outfront Media, Clear Channel Outdoor and […]
In a world of advertising clutter, brands are continually challenged to break through a myriad of messages to engage consumers. The power of outdoor advertising not only lies in its size (it’s kind of hard to miss a 14×48 foot billboard), but in its ability to extend beyond the box – quite literally with embellishments. Outdoor […]
Here are two surprising pie charts on the three big public US out of home companies. The first pie chart shows revenues for Clear Channel Outdoor, Lamar and Outfront Media for the financial quarter ended June 30, 2017. Insider thought there was a typo when he first compiled the chart. […]
A couple of updates on Clear Channel Outdoor’s parent company iHeart Media as they move towards a restructuring of their $20 billion in debt. Radio+Television Business Report had an article noting that iHeart Media was victorious in a San Antonio appeals court ruling. The issue was whether a 2015 equity […]
Outfront and Clear Channel have outperformed the stock market during the past quarter while Lamar has lagged. Outfront was up 9% versus 5% for the S&P 500 due to a bump associated with winning the MTA renewal. Clear Channel Outdoor was up 7% over the past three months although the […]
Company: Pacific Outdoor Advertising Markets: Oregon Headquarters: 715 NE Everett St, Portland, OR 97232 Phone: 503-232-3111 Email: info@pacificoutdooradvertising.com Pacific Outdoor advertising operates a billboard plant in Oregon. The company was formed in 2015 via the purchase of a billboard plant from Clear Channel Outdoor. Pacific has over 1000 displays in […]
Date: September 18, 2017 A new industry task force held its inaugural meeting last week as both buyers and sellers met to discuss meaningful ways to improve the overall OOH business. The new-standing committee is a cooperative venture between OAAA and 4A’s, the trade group representing advertising agencies. The purpose of […]
New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO), a subsidiary of iHeartMedia Inc., today announced that Paul Corvino has joined the company as Regional President for the Midwest. Corvino will provide leadership in all areas of branch operations including sales, marketing, real estate, public affairs, operations […]
Stephen Freitas OAAA Chief Marketing Officer This year’s Advertising Week is jam packed with informative and fun events. Beginning Monday, September 25 and finishing on the following Friday, the activities include breakfasts and receptions, workshops and panels, boot camps, an array of networking opportunities. The OOH industry is well represented throughout […]
DETROIT (September 5, 2017) — Gas Station TV (GSTV), one of the largest media networks in the United States, today announced Sean McCaffrey as its new President and Chief Executive Officer effective immediately. McCaffrey succeeds David Leider, GSTV’s co-founder and CEO of nearly 12 years, who grew the company to a national presence […]
