Insider is finishing up the 2018 out of home website rankings. Only 5% out of home websites include video. This is marketing mistake. Anyone with a smart phone and a wordpress website can take video, upload it to a free youtube/vimeo page and copy a link into their website. It’s […]
The Female Quotient, an organization to advance gender equality in the workplace, used digital billboards in Las Vegas to highlight the leadership strengths of female executives participating at January’s CES 2018. Clear Channel Outdoor’s Director of Corporate Communications Rainbow Kirby Stearns made the big screen with “My leadership strength […]
Last week Landmark Infrastructure, the publicly-traded investor in tower, solar, wind and outdoor leases and easements announced the signing of an agreement purchase 127 assets in 32 states for $60 million. Closing is scheduled for this week. The press release did specify if any of the new assets were outdoor. […]
More and more smart small screens are coming to big cities. Here’s the press release for the launch of Clear Channel Outdoor’s smart small screen network in San Francisco. The San Francisco Chronicle wrote about the small screen network on Saturday. Clear Channel Outdoor (CCO) (NYSE: CCO), a subsidiary of […]
Philadelphia has a 7% tax on outdoor advertising but still wants to squeeze businesses and out of home companies for more. In 2016 the city decided to try to raise $118 million in additional revenue by reassessing 65,000 commercial and industrial properties, leaving 515,000 residential property parcels untouched. A group of […]
Lamar outperformed the S&P 500 during the fourth quarter of 2017. Clear Channel Outdoor and Outfront underperformed the S&P 500 during the fourth quarter of 2017. Here are the actual numbers. Lamar up 8.74% during the fourth quarter of 2017. S&P 500 up 5.71% during the fourth quarter of 2017. Clear […]
Here are six out of home stories Billboard Insider thinks are worth watching in 2018. Clear Channel Outdoor Gains Freedom? Insider expects iHeart Media to go bankrupt during 2018. As part of the process Clear Channel Outdoor shares will either be sold or transferred to iHeart’s creditors. Insider thinks this […]
Here are Billboard Insider’s five top out of home stories in 2017: Scenic Lawsuit Fails. In October 2016 Scenic America’s attempt to overturn FWHA guidance which permits digital billboards along federal highways was rejected by the Supreme Court which refused to reconsider a US Court of Appeals decision. This ended […]
A Clear Channel Outdoor Blog While commuters sit in traffic, brainstorming a gift that will wow family and not be stashed to the side “return pile,” out-of-home ads deliver. They deliver ideas, they deliver entertainment and they drive to retail. Deloitte said it expects retailers to see holiday sales growth […]
Last Tuesday the Tacoma City Council unanimously passed Resolution 39890 to settle a 20 year billboard dispute in Tacoma, Washington. In 1997 Tacoma amended the sign code to impose a 10 year amortization period for non-conforming billboards. In 2007 Clear Channel began a legal and public relations counterattack (see billboard on […]
