Dan Levi, Executive VP & Chief Marketing Officer at Clear Channel Outdoor Americas authors an article at Media Village.com promoting OOH and the industries new branding initiative as led by the OAAA. A couple of excerpts from the article. For the past several years, out of home advertising (OOH) has […]
Thanks to Clear Channel Outdoor for permission to post their article. Each December they return…no, not your in-laws (well, actually they do), but those sweet dreams of waking up to a brand new vehicle wrapped in a big red bow in your driveway. For savvy shoppers this dream will become […]
Two new updates on Clear Channel Outdoor and their parent company iHeart Media. First, some good news for iHeart. iHeartMedia Inc. won dismissal of Gamco Asset Management’s claims that iHeart shortchanged investors by improperly diverting revenue from its billboard-advertising unit. Gamco couldn’t make the case that iHeart media executives violated legal […]
Andrea Messimer Henley has worked for 20 years in out of home advertising sales including stints at Clear Channel Outdoor, Outfront and Adams. Earlier this week she talked about 7 tips for selling out of home and memorable out of home sales campaigns. Today she dishes on Clear Channel, Outfront […]
Yesterday Andrea Messimer-Henley gave 7 rules for selling out of home. Today, Andrea talks about her most memorable out of home advertising campaigns. The All Children’s Hospital (Mall Elevator) This creative originally started out as a Billboard execution. However that changed when the agency shared the layout with me. […]
Here are the highlights from Clear Channel Outdoor’s third quarter 2016 financials and webcast. You can also read a Seeking Alpha transcript of the webcast here. Clear Channel Outdoor consolidated revenue declined by 3.3% to $673 million due to asset sales and the impact of foreign exchange fluctuations. Organic revenue growth […]
October 24, 2016 09:50 PM Eastern Daylight Time SAN ANTONIO–(BUSINESS WIRE)–Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), a subsidiary of iHeartMedia, Inc. (PINK:IHRT), announced today that its Clear Channel Outdoor International segment will sell its interest in Australian out-of-home media company Adshel to joint venture partner APN News & Media (ASX, […]
Media Village has a post by Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor Americas on converting undecided holiday shoppers. Here are some key ideas from his article. Reach Consumers as They’re Making Their Shopping Decisions – Consumers spend 70 percent of their waking hours […]
The Moodie Davitt Report says that former Clear Channel Outdoor executive Toby Sturek has left Clear Channel Outdoor and is now the EVP – Global Business Development at Airport Food and Beverage Company OTG. Prior to leaving Clear Channel, Sturek was head of one of Clear Channel Outdoor’s seven kingdoms with […]
“Roadside billboards could soon be consigned to history after one of the worlds biggest media owners pulled spending on hundreds of giant posters in Britain”, says an inflammatory and inaccurate first sentence of an article last Sunday in London’s The Times. The Drum was more modulated: “Clear Channel turns its […]
