Clear Channel Outdoor ran a nationwide digital campaign commemorating Chadwick Boseman. Lamar Oklahoma City has been running testimonials on digital billboards. Adam Own has designed this creative. [wpforms id=”9787″] Paid Advertisement
Tag: Clear Channel Outdoor
Which OOH Sectors Declined the Most in 2Q 2020
Yesterday Insider reported that US out of home revenues were down by 45% during the second quarter of 2020. Place based advertising took the biggest hit (-83%) followed by street furniture (down 69%) and transit (down 68%). Billboards were down 30%. Insider’s take: Looks to Insider like Lamar and the […]
Clear Channel Integrates Video Solution with Out of Home
New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced it has partnered with Tremor Video, the leading programmatic video and data-driven TV platform, to help brands amplify out-of-home (OOH) reach and deepen consumer engagement with video ads across all screens including desktop, mobile, tablet and connected […]
Which Public Out of Home Company Has the Highest Insider Ownership?
Correction 7:24 am pacific time: Insider’s initial story underestimated Insider ownership at Lamar by failing to take into account ownership of B shares and ownership by the Reilly Family Limited Trust. We have adjusted the Lamar insider ownership figures upward based on the Lamar 2019 definitive proxy statement. Clear Channel […]
Clear Channel Outdoor Partners with Arrivalist to Increase Theme Park Visits
New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced a partnership with Arrivalist®, the leading geo-location intelligence provider for tourism-based measurement, giving hospitality and travel brands measurable consumer insights and in-depth performance analyses for their Out-of-Home (OOH) advertising campaigns. This OOH “industry-first” accomplishment drove a 66% […]
Who Cut What During the Second Quarter of 2020
How has COVID impacted the spending of the US public out of home companies? Here’s Insider’s analysis. Expenses Down 26% Now is not a good time to ask for a raise. The big three cut their expenses by a total of $284 million or 26% during the the second quarter […]
Eccleshare: We expect to be down in the low thirties third quarter.
Who would think that the management of a major public out of home company would celebrate a 35% revenue decline but COVID has changed everyone’s perspective. Here are comments of Clear Channel Outdoor Worldwide CEO William Eccleshare and CFO Brian Coleman on last Friday’s earnings call. William Eccleshare on the […]
Clear Channel Outdoor Revenue Down 55% in Second Quarter 2020
Better than JCDecaux but worse than OUTFRONT or Lamar or Link Media was how you could summarize Clear Channel Outdoor’s second quarter 2020. Here are the results from the second quarter 2020 earnings release. Consolidated revenue declined 55% to $315 million during the second quarter of 2020. Americas was down […]
PJ Solomon bullish on out of home
PJ Solomon issued its 2020 advertising trends reports yesterday. Here’s a page from the report summarizing 2020 forecasts for out of home. Industry revenues will be down 15-20% in 2020. OUTFRONT and Clear Channel Outdoor will be hit harder than Lamar because they have more concentration in international, urban, transit […]
Clear Channel Outdoor Ignites New Automotive Recovery Resource, Spikes Dealer Brand Sales 15%
New York, New York (July 27, 2020) – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers […]
