A Billboard Insider reader asks” “What financial ratio and metrics do you recommend for a small billboard operator.” Here are the 5 financial metrics you should use to manage your out of home company. Occupancy Rate (occupied billboard faces/total billboard faces) This is the ratio of your sold billboard faces […]
Last week Billboard Insider asked readers what software tools they use to manage their out of home advertising companies. Quickbooks, Apparatix and BillboardPlanet were the top three answers. Apparatix – A software system which was built to manage an out of home company. Handles proposals, billing, leases, vinyl management and […]
Excellence matters. Steiner/Bressler Advertising was an advertising agency in Birmingham, Alabama co-founded by Cy Steiner and Harry Bressler. The agency was extremely successful for many years. The lobby of their office had a framed message on the wall that read: If you can’t do it excellently don’t do it at […]
Many years ago, early 2000’s, I was in the market for a high definition TV. I went to a big box store to look at the product. When I entered the electronics section, there were about three sales folks standing around chatting with each other. None of them asked if […]
In my 50+ years of sales, I’ve witnessed all kinds of sales techniques imaginable. Pretty sure I’ve also used most of those techniques. Most of them don’t work! Here’s what works. A first impression. Yep. You have one chance and one chance only to make a first impression. If you […]
Today’s world is complex, filled with technology, conveniences, challenges, opportunities, and resources never thought of just a few short years ago. Technology has taken over our lives. You can make purchases and have them delivered to your door without ever leaving your couch. You can visit with relatives face to […]
Ran into Mike Donaldson at the IBO conference. Mike shared that Billboard Planet has been busy and they are growing. Here is some of my conversation with Mike: In November 2021 you and I talked about BillboardPlanet and your Quantum operating platform. How has Quantum impacted your business and how […]
Today out of home sales consultant Pete Hautem reflects on some rules for out of home sales sucess. Throughout my career, I have heard and attended many sales seminars and have appreciated other sales people’s thoughts and opinions. As sales people, we all have the same goals—–just different opinions on […]
Yesterday out of home leasing expert Andy Goodman talked about using software to manage lease renewals. Billboard Insider asked Billboard Planet’s Mike Donaldson to discuss the benefits of using software to manage out of home leases. Mike, how can good software help an out of home real estate manager? There […]
Billboard Insider is taking tomorrow off for Thanksgiving. We have lots to be thankful for: To Outfront Media Real Estate Rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To Huntington Billboards Kayla Stewart for being Billboard Insider’s most recent and 3,241st newsletter subscriber. To Anna Bager and the […]
