Selena Kalvaria, VP, Brand Marketing, at Luggage Maker Away talked about out of home, transit advertising and Times Square billboards on last Sunday’s Digiday Live podcast. Nice to see Kalvaria and the Digiday interviewer recognize the effectiveness of out of home. Here’s what Kalvaria says about out of home. Let’s […]
This digital out of home advertising success story caught Insider’s eye. Wouldn’t you agree that a 3.6X increase in store traffic constitutes success for a digital billboard campaign? NEW YORK – March. 6, 2018 – In a recent initiative, REI – the nation’s largest consumer co-op and specialty outdoor retailer […]
One of the top stories of 2017 is the rise of high tech companies as out of home advertisers. The latest example is Amazon. Insider took this picture of an Amazon web services ad on the people mover train in Sea-Tac airport. Wongdoody, Amazon’s agency, is running a Back to […]
