Some readers disagreed with Insider’s skeptical post Monday about the Netflix Regency billboard purchase: Billboard valuation expert Paul Wright is bullish: We looked at OOH rates on Sunset last year and you’d be surprised by what we found. Wallscape rates ranged between $110,000 and $220,000 per four week period. Regency’s Vinyl […]
The feds and New York State announced resolution on September 28 to a long-running dispute over tourism-promotion signs on the right of way deemed illegal by the Federal Highway Administration (FHWA). Neither side offered much detail about the agreement, other than FHWA would rescind its $14 million penalty against the […]
Most of you may have noticed a number of acquisition related articles recently on our Insider web site. As a thought experiment we started listing them for the year. This is the list we created with links to the articles, and we stopped after we had only gone back as […]
By Myron Laible OAAA Vice President State, Local, and Regulatory Affairs The Foundation For Outdoor Advertising Research and Education (FOARE) has announced the 10 recipients of the Foundation’s scholarships for the 2018-2019 academic year. The scholarship recipients are: Tiara Wicks (Carson, CA) received the $5,000 Allman Family Business Development, […]
Last week the private equity firm McWhorter Capital Partners announced it was partnering with Bartow Street Capital to raise $150 million for the continued expansion of Horton Outdoor. The fundraising is anticipated to take 12-18 months. Insider talked with McWhorter about the campaign. Josh, you’re seeking to raise the $150 […]
From Stephen Freitas, OAAA Chief Marketing Officer This month, OAAA spotlights the Innovations Committee, asking members: “With the adoption of General Data Protection Regulation (GDPR) in the European Union and concerns about consumer data privacy in the US, how will changes in data use protection and privacy laws impact the OOH […]
The Foundation for Outdoor Advertising Research and Education (FOARE) has awarded scholarships to three graduate students with a future in community planning. The Reagan Family Scholarship Endowment, awarded to graduate students studying city or urban planning or a similar discipline, is intended to help groom a new generation of leaders […]
Geopath President Kym Frank delivered the keynote address on May 8 at the 2018 Geopath/OAAA Out of Home Media Conference & Expo in Austin, TX. We are running her speech below. Hello everyone and thank you so much for joining us at the Geopath/OAAA conference in Weird Old Austin, […]
Yesterday Insider wrote about how to value a billboard easement. Today valuation expert Paul Wright of SignValue gives his thoughts. SignValue is the largest out of home appraisal firm in the US. You can reach Paul at paul@signvalue.com, (480)657-8400. Paul, how do landlords value billboard easements? Landowner’s don’t use multiples […]
Landmark Infrastructure buys of home advertising ground leases. Insider knows someone in the billboard business who owns land under billboards through a separate company. Insider reviewed the landowner’s Landmark Infrastructure file and here are the results: Landmark aggressively contacts landlords. Landmark has approached the landowner 19 times in the past three […]
