Last Friday Billboard Insider quoted remarks of Francois de Gaspé Beaubien, Chairman of Zoom Media and Chairman of the Board of the DPAA to the effect that AI and driverless cars will depreciate the value of non-urban roadside billboards. We disagreed and pointed out that Warren Buffett doesn’t buy that […]
We’d like to quote from the opening remarks of Francois de Gaspé Beaubien, Chairman of Zoom Media and Chairman of the Board of the DPAA at this week’s DPAA summit. “If you own a roadside billboard, and you want to maximize your ROI, I would sell those assets and re-deploy […]
Here’s a breakdown of out of home company enterprise valuations which were presented in Solomon Partners December 2024 Media Monthly. Enterprise Valuations as a Multiple of 2024 Cashflow (EBIDTA) Billboard Insider’s take: National CineMedia company is valued at 16.5 times estimated 2024 cashflow (EBIDTA). National Cinemedia puts ads in […]
Billboard Insider received this comment from Adquick’s VP Demand and Analytics Jason Kunkel-de Cesero in response to our reader poll on the out of home sales platforms: Just want to share that most billings in our platform are executed directly with media operators via insertion orders (and mostly involve print/static […]
On Wednesday’s OAAA 2024 Media Outlook webinar, Solomon Partners investment banker Mark Boidman and OAAA CEO Anna Bager had a wide ranging discussion on AI, Gen Z, measurement and trends favoring out of home. OAAA members can watch the webinar here. Near the end of the webinar, Boidman mentioned […]
By Chris Stark and Craig Berry, Stark Capital Solutions If you’ve been keeping up with the news lately, you’ve probably seen discussions over rising interest rates and the Federal Reserve’s recent rate hike of 25 basis points in March, then another 50 basis points in May. With more rate hikes […]
The new attorneys fees discount program for IBO members seems to be working as Chris Cowlbeck and I hoped, as I’ve received several inquiries from IBO members across the country about a variety of billboard litigation and transaction issues. For example, I was recently contacted by IBO members who had […]
Last week PJ Solomon investment banker Mark Boidman suggested that bid ask spreads are widening in the out of home market. Insider asked some out of home investment bankers to comment and they suggested that while some buyers are discounting bids for covid, other buyers aren’t. Max Drachman says there’s […]
Insider was asked by an investment banker earlier this week why he hasn’t listed his out of home company for sale. Insider told the banker now is a bad time to sell because the uncertainty caused by covid. There seems to be a widening bid-ask on transactions. Lamar CEO Sean […]
Ken Wingate of Wingate Outdoor asked Insider to discuss easement valuation. A permanent billboard easement is worth 6-12 times the current billboard rent or projected billboard rent relating to the easement. Insider saw lots of 6X transactions involving cash-strapped landlords during the last recession. A 6X multiple is reasonable for […]
