One of Billboard Insider’s 5 tips for starting an out of home company is to assemble a team of proven vendors. To thrive in the out of home business you’ll need to add these vendors to your team. Accounting & management tools. Accounting software (QuickBooks or Wave) allows your to […]
By Marty Williamson President and CEO at Williamson and Associates Mergers & Acquisitions Over the past several months, something interesting has been happening in the OOH industry. More and more billboard companies are reaching out directly to independent operators—sometimes by phone, sometimes by email, and increasingly through regular mail —asking […]
We reached out to veteran industry dealmaker, Max Drachman of Drachman M&A Co., to get his sense of how 2025 went and his thoughts on this coming year. Max, how would you describe the deal market in 2025? The deal market started off strong, but ended as an average year […]
One of my favorite articles I write toward the end of each year (or when I’ve been unduly procrastinating around the first of the new year) for Billboard Insider is to recount the various news, developments, cases, and statutes involving billboard law from around the Country during the year. And, […]
DOmedia has added Jeff Bell, the former CEO of LegalShield to its board. Billboard Insider considers this a fortuitous appointment at a time when legal firms are ramping up their out of home advertising. DOmedia, the leading platform for out-of-home (OOH) advertising, announced the appointment of Jeff Bell, former LegalShield […]
A thought-leadership piece from Lind Media Company. As organizations are bringing Q4 of 2025 to a close, the marketing landscape is undergoing another period of rapid transformation. Emerging technologies, evolving consumer expectations, and a heightened emphasis on authenticity are reshaping how brands approach visibility and connection. As organizations begin planning […]
A live, in-person event built for the Outdoor Advertising industry, where safety, skill, and community climb together. Duluth, GA. Formetco is once again bringing safety to new heights with its 2026 Safety Training Event, taking place February 9–12, 2026, at the LHG Innovation Center in Duluth, Georgia. Designed specifically […]
A Billboard Insider reader asks when an out of home joint venture might make sense and how out of home joint ventures are structured. What is a out of home advertising joint venture An out of home advertising joint venture is when two partices agree to jointly operate an out […]
A Billboard Insider reader asks: What are billboard owners doing with old monopole structures that need removal because of a lost lease, lost market demand or just age? Billboard Insider will run a series on what to do with aging monopoles. Today Jeremy Mattson of Horizon Structures talks about how […]
What might have been is not what is. Remember Volta, the electric charging station manufacturer which was going to support itself with programmatically placed out of home ads? Volta went public in 2021 with a $2 billion valuation and then cratered as ad revenue trailed projections. Shell bought Volta for […]
