NEW YORK, NY (May 19, 2017) — Today, on Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), will launch a groundbreaking OOH campaign driven by user generated content and featuring a range of animals at risk shared via the hashtag #SaveTogether. […]
It’s hard for me to believe, but this is the 25th year I’ve had the privilege to report on the State of the OOH Industry. In the last 25 years, together we’ve seen many challenges and opportunities – and remarkable transformation. Today I’m proud to report that the OOH industry […]
On Easter Sunday, a random victim, 74, was killed in Cleveland, OH, by a distraught man who posted the crime on Facebook. The next day (May 17), the FBI activated donated digital billboards nationwide as part of the search for a fugitive. Immediately, this “wanted” message appeared in Ohio and […]
From the OAAA Outlook Newsletter When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company is installing on all its lighted billboards in Oregon and six other […]
Today Billboard Insider released the 2017 Billboard Insider out of home website rankings. Insider reviewed 337 out of home company websites and computed a score for each company based on the website’s contact info, sign info, readability and social media impact. 20 points was the maximum score possible. You […]
Insider reviewed 330 out of home advertising websites to compute the 2017 Billboard Insider out of home website rankings. 20 points was a perfect score. The average score was 11. An alphabetical list of the rankings is shown below together with the methodology we used to compute the rankings. Billboard […]
By Nancy Fletcher, OAAA President and CEO Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota to Washington, DC. Thinking back on a quarter century, I’ve assembled a list of 25 highlights in 25 […]
Ken Klein is EVP, Government Affairs for OAAA, leading the US out of home industry’s outreach to government with a personal focus on Congress. A regular contributor to Billboard Insider, Ken was trained as a journalist; he worked for The Associated Press and a Gannett paper in Florida. Ken joined […]
To advertise on Billboard Insider contact davewestburg@billboardinsider.com or call Dave Westburg at 206-910-1283. History. Billboardinsider.com was started by Dave Westburg and John Weller in July 2015 to provide a free daily source of news and analysis on the out of home advertising industry. In March 2019 we launched the Billboard […]
Billboard Insider reviewed 241 companies to complete the 2016 outdoor advertising website rankings up from 203 companies in 2015. The rankings are limited to companies in the billboard and digital sign business and exclude outdoor service firms and ad agencies. Please contact Insider if we’ve missed your site and you […]
