Nancy Fletcher OAAA President and CEO Digital billboards account for $1 of every $7 of out of home (OOH) industry revenue. Like many “new” products in the marketplace, digital billboards have been tested. Scenic America litigated digital billboards, all the way to the US Supreme Court. They lost. One OOH industry principal, […]
Stephen Freitas OAAA Chief Marketing Officer This month’s question is: What are some of the most exciting opportunities ahead as the OOH industry converges with smart cities over the next several years? Kevin Bartanian, EVP of Sales & Business Development, StandardVision Smart city applications are designed to manage urban flows […]
By Nancy Fletcher OAAA President and CEO Response to back-to-back hurricanes showcased the speed and reach of today’s out of home (OOH) media. In Florida, the well-organized state outdoor advertising association sent multiple, localized emergency templates for digital billboards BEFORE the storm. Here’s what happened inside the OOH industry as Hurricanes Harvey and […]
By Ken Klein, Executive Vice President, OAAA The living former Presidents will appear on billboards as part of a national, nonpartisan campaign to support hurricane recovery. “Never a better time for a call to unity,” said Tom Norton of Norton Outdoor Advertising in Cincinnati. “So great to see our past […]
This summer, millions will see National Geographic’s rare animal photos on billboards and other out of home formats. On May 19, 2017, Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched a groundbreaking OOH campaign driven by user generated content and […]
NEW YORK, NY (May 19, 2017) — Today, on Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), will launch a groundbreaking OOH campaign driven by user generated content and featuring a range of animals at risk shared via the hashtag #SaveTogether. […]
It’s hard for me to believe, but this is the 25th year I’ve had the privilege to report on the State of the OOH Industry. In the last 25 years, together we’ve seen many challenges and opportunities – and remarkable transformation. Today I’m proud to report that the OOH industry […]
On Easter Sunday, a random victim, 74, was killed in Cleveland, OH, by a distraught man who posted the crime on Facebook. The next day (May 17), the FBI activated donated digital billboards nationwide as part of the search for a fugitive. Immediately, this “wanted” message appeared in Ohio and […]
From the OAAA Outlook Newsletter When driving the cross-town freeway (Interstate 105), second-generation billboard owner Chris Zukin spots environmental progress, in lights. Zukin, general manager of Meadow Outdoor Advertising sees new more efficient, longer-lasting LED lights his company is installing on all its lighted billboards in Oregon and six other […]
Today Billboard Insider released the 2017 Billboard Insider out of home website rankings. Insider reviewed 337 out of home company websites and computed a score for each company based on the website’s contact info, sign info, readability and social media impact. 20 points was the maximum score possible. You […]
