In an effort to reduce a projected budget shortfall, Washington D.C. was proposing to create a tax on advertising revenue as a way to generate up to $18 million in new revenue to the city. The Washington Post reports that the 3 percent advertising tax was among a list of […]
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Cincy Billboard Tax Case Setback
Yesterday a three judge court of appeals in Hamilton County Ohio reinstated the Cincinnati billboard tax by a 3-0 vote. A lower court had blocked the tax on a first amendment challenge in October 2018. The Ohio court explained the decision as follows: “The city’s billboard tax applies to billboards […]
Billboard Tax Cases Worth Watching
The Maryland Court of Appeals will review a challenge to Baltimore’s Billboard tax. Clear Channel Outdoor has asked courts to overturn a tax at the rate of $15 per square foot for digital billboards and $5 per square foot on other billboards. Clear Channel Outdoor says the tax is constitutionally […]
367 US Out of Home Companies Ranked by Bulletin/Poster Faces
Billboard Insider has sorted 368 US out of home companies based on their bulletin, poster and wall faces. We assembled the list by canvassing out of home websites or talking to company execs. A face is a face is a face so a digital face or a spectacular get the […]
Maryland Panel Rules Baltimore Billboard Tax Constitutional
A Maryland appeals court yesterday ruled that a Baltimore City excise tax on billboards does not violate the First Amendment rights of Clear Channel Outdoor, upholding a state tax court decision in favor of the City’s Finance Department. Key components of the ruling include: EXCISE TAX – FIRST AMENDMENT An […]
Billboard Insider 2020 Out of Home Website Rankings
Here are the Billboard Insider 2020 out of home website rankings for 510 out of home advertising companies. The list is alphabetical. The list shows how many points an out of home operator received out of 20 possible points. The average score was 11.5 points. Need an out of home […]
The Top 37 Out of Home Websites
Billboard Insider reviewed 510 out of home websites to compile the 2020 Out of Home Website Rankings. We’ll publish the entire list tomorrow. Here are the top 37 out of home websites: the first, second and third place winners. Insider used a 20 point scale to rank websites. One point […]
A Personal Message for OAAA and OOH
From Nancy Fletcher OAAA President and CEO Poet Chaucer made the profound point, “All good things must come to an end.” As I prepare to pass the baton to a new OAAA leader next week, I’d like to share three sentiments. First, thank you. Second, we share confidence in […]
Tech Talks: Selling OOH with a Data-Driven Approach
OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Innovations Committee, asking members: “What are some ways you’ve successfully helped traditional OOH sales teams embrace a more data and technology-driven approach to selling OOH advertising?” Kevin Bartanian, Kevani The promise and delivery of a […]
Nancy Fletcher Says Goodbye
Insider is reprinting Nancy Fletcher’s May 21, 2019 goodbye speech to the OAAA. A remarkable leader with remarkable accomplishments. The first time I reported on the “State of the Industry” was in 1991. Today is the 29th and final time I’ll have this honor. Later this year, we will welcome […]