• Rate This Board by Greg Callaham

    Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services.

    Miller Lite

    Rating 5 (great)

    • This billboard is large and bright (yes, white is a bright color) so it catches the eye.
    • The logo is large, easy to read, and contrasts nicely with the background.
    • There are extensions depicting larger-than-life everyday items. The ad itself is transformed into another easily recognized object.
    • There is zero doubt what it is advertising.
    • It checks all the boxes of what great outdoor should be. Therefore, this ad earns a well-deserved 5 (great).

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    One Comment

    1. Love the creative. Bright, colorful, simple copy.
      Excellent branding copy.

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