Business 2 Community published an article explaining to retailers why billboard advertising can be a great benefit to a small local business. The article talks about how small businesses must do their best to leverage cost-effective marketing channels such as social media, as this will help them to optimise their ROI and […]
Other News
Patrick Quinn on Outdoor Revenues and Trends
Patrick Quinn founded PQ Media LLC in 2002 following a distinguished career as an award-winning journalist, editor, market research analyst and management consultant. PQ Media provides independent market research on the media business including the just released US Digital Out-of-Home Media Forecast 2016, the first installment in the Series to […]
Company of The Day: Wicks Outdoor
Company: Wicks Outdoor Advertising, Inc. Markets: Pennsylvania Headquarters: 769 Bloody Spring Rd, Bethel, PA 19507 Phone: 610-488-7588 Wicks Outdoor Advertising Inc. is an independent billboard company owned and operated by Lucas Wicks. Wicks Outdoor has billboards including bulletins and posters on primary roads in Berks, Schuylkill, Columbia and York Counties […]
New York Times Says Billboards Far From Dead
The New York Times has written an article titled Look Up: In the Digital Age, Billboards are Far From Dead. The article highlights how clients as disparate as the rockers Guns N’ Roses and the tech company Foursquare favor the medium for the following reasons: People are spending more time […]
Downtown Digital Billboard Bill on Gov Brown’s desk.
89.3 KPCC reports that a bill to allow digital billboards along freeways in Downtown Los Angeles sports and tourism district has been sent to Governor Jerry Brown for approval. AB1373 would require billboards to conform to whatever sign ordinance the City Council passes. The bill would allow digital billboards to […]
Branded Cities Philadelphia Market Press Release
Philadelphia, PA. — August 2016 Branded Cities Network (“BCN”) and National Real Estate Development announced today an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on four full-motion LED displays at East Market, Philadelphia’s transformative mixed-use development. The signage, measuring over 5,000 square feet in total, will […]
Clear Channel Outdoor/Polaris Partner To Prevent Trafficking
September 1, 2016 Minneapolis, Minnesota — Polaris and Clear Channel Outdoor Americas (CCOA), a division of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), together with Congressman Erik Paulsen, today unveiled an anti-human trafficking awareness campaign to run on 53 digital billboards throughout Minnesota. The new campaign, launching today and running […]
Rumor Has It – Sept 3
Sales leaders are leaving Clear Channel Outdoor. Numerous VP sales spots open. Questions as to whether Branch Presidents can pick up the slack. Third quarter national outdoor business may be down for all the outdoor companies except maybe Lamar. Hard to believe given the strong start to the year. […]
Clear Channel Outdoor Sells Rockford to Key Outdoor
Clear Channel Outdoor has sold its Rockford, Illinois plant to Key Outdoor. The transaction was brokered by Max Drachman of Kalilco & Co. Insider talked with Drachman about the sale. How did this transaction come about? Key Outdoor is one of the largest independent Outdoor operators in the Midwest. We […]
Company of the Day: River Products
Company: River Products, Inc. Markets: Tennessee, Mississippi, Alabama, New York Pennsylvania Headquarters: 5500 Poplar Ave, Suite 2, Memphis, TN 38119 Phone: 901-684-1584 River Products, Inc. owns and operates over 250 Outdoor Advertising Displays including digital displays, trivisions and static boards in the following states: Tennessee Mississippi Alabama New York Pennsylvania […]
