Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Couch Advertising Company Markets: Georgia, Alabama Headquarters: 194 Pine Road, NW, Resaca, GA 30735 Phone: 706-346-5356 Couch Advertising was founded on July 28, 2003 by owner and operator Johnny Couch the former manager/Vice President of Lamar’s Rome GA plant. The company was started as an ad agency and then […]
Some billboard advertisers try to be witty and irreverent in order to be noticed. Insider saw this copy on a Georgia billboard last week. This ad was clever and eye catching. The strategy can backfire however. A North Carolina jewelry store had to apologize last month after a firestorm over […]
“I wanted to let you know that an electrician responded to our ad and we sent him out for his first job last week…Thanks so very much.” Ellen Polansky, JGI Outdoor. Billboard Insider Classifieds work. Our classified cost $60 for 3 months or $120 for 12 months. To self-place your […]
Wordontheshore.com says the Eatontown, New Jersey borough council is looking for more info before approving a digital billboard along Route 35. Klein Outdoor Advertising has proposed a 10.5′ by 36′ sign. The New Jersey State Department of Transportation has already issued a permit. Insider’s take: The Borough Council wants a […]
This is the second article in a series by Neil Bell of New South Outdoor on selling ad space on digital billboards. New South is the company that put a tiger tail on an Auburn Alabama billboard to tie into hometown football loyalties. Neil’s previous article was Getting The Most […]
Did you know that it’s trespass to fail to remove a billboard when your lease expires? That’s the point of Loukas v Clear Channel Outdoor. Clear Channel Outdoor leased a billboard in Chicago from Loukas, Inc from 1990 to 2012. In 2012 the lease expired. Clear Channel Outoor refused to […]
Havasu News notes that Bullhead City, Arizona is in favor of Arizona state legislation which would permit more digital billboards in Arizona. SB 1114 would allow for digital sign along parts of Interstate 40 (to Kingman), Highway 68 (to Laughlin), Highway 95 (Needles to Bullhead City) and Highway 93 (to […]
Company: Connell Outdoor Market: Las Vegas Headquarters: 5242 Swenson Street, Las Vegas, NV 89119 Phone: 792-795-0555 Connell Outdoor has billboard locations in tourist and local corridors in Las Vegas.In addition to its billboard operation in Las Vegas, Connell Outdoor has a sister company, Shore Sign Service located in Atlantic City, […]
What should you do if you want to own your own out of home advertising firm? Work for an out of home advertising company or a sign company. Insider tabulated the results from 50 Company of The Day articles. How People Entered The Out of Home Advertising Business Almost […]
