By Andrea Messimer Henley What’s Wrong About Cold Calling: 30 cold calls in a day is unrealistic. No one wants to do that and it’s unproductive. Let’s be honest. You might get lucky, but it’s not fun. There is no plan most of the time It’s a check in the […]
The Federal Highway Administration (FHWA) conducted research on digital billboards; it was released in late 2013. Recently a sister agency within US-DOT – the National Highway Traffic Safety Administration (NHTSA) – explained this important research in clear terms. In this article, Ken Klein, Executive Vice President of OAAA provides background […]
Company: Timmons Outdoor Headquarters: 76 West Avenue, Ocean View, DE 19970 Phone: 302.236.7349 Market: Delaware, Tennessee About: Timmons Outdoor is a locally owned and operated billboard company based in Ocean View, DE and Nashville, TN. In Delaware they provide coverage in Sussex County Delaware. In Tennessee the focus is on advertising […]
December 7, 2016 Watchfire Blog Post Ten years ago today, Watchfire launched our digital billboard division. In that time, the technology has helped push out-of-home advertising to even greater prominence as an important, interactive medium competing and winning against other forms of electronic media. Advertisers who might have been skeptical […]
Is your out of home advertising website mobile-optimized? The answer is no for half of the out of home websites Insider analyzes. This a major problem because 58% of web searches are done on mobile devices. Many of you are reading this post on your smartphone. A website which […]
Company: Parker Outdoor Markets: Washington, Idaho Arizona Headquarters: PO Box 22, Orondo, WA 98843 Phone: 888-800-2001 Email: contactus@parkeroutdoorinc.com Parker Outdoor operates a billboard plant with 117 faces in Washington, Idaho and Arizona. The the company has two digital signs, two trivisions and the rest of the plant is mostly 10 by […]
Face of Giving campaign allows you to turn your Selfie into a Helpie. Participants submit a selfie for a small donation. Each selfie will then appear on digital billboards in countries around the globe. Participants literally become the “face of giving” as their donation helps meet a need. Technology Nonprofit […]
Coca Cola and Samsung sign to new proposition Piccadilly Lights, the world’s number one advertising location in London’s West End, is to undergo a significant transformation. Ocean Outdoor, the premium out of home media owner, has won the contract to operate the central London landmark as part of a milestone […]
There are five conventions for naming out of home advertising companies. Founder names: This is the most common strategy: Anderson Outdoor, Arnold Outdoor, Reagan Outdoor, Lang Media, Jones Media, Barnes Advertising, Barrett Outdoor, Becker Boards, Buckland Media Group, Connell Outdoor, Divine Outdoor, Driggers Outdoor, Durden Outdoor Displays, Faris Outdoor Displays, […]
Candice Simmons at Brooklyn Outdoor has a great marketing read at Modern Restaurant Management on the food and beverage industry. Outdoor advertising is prime real estate for creative and often groundbreaking displays, special events, promotions, and is the only media format that has continued to move forward and grow year […]
