Don Wright has nearly 50 years of experience in out of home advertising. He’s seen the industry as a billboard company sales rep and outdoor media buyer. Wright currently operates Billboard Consultants, an out of home buying service and space management service for independent small vendors. Today Don talks about his experiences as […]
OUTFRONT Media and The American Royal, the largest BBQ competition in the world, have deployed a billboard featuring giant inflatable ribs dripping sauce onto a car sitting below the advertisement – a truly mouth-watering and eye-catching sight for passerbys! The billboard prop, which is 50 feet wide by 8 feet […]
Company: International Outdoor Headquarters: 28423 Orchard Lake Road, Suite 200, Farmington Hills, MI 48334 Markets: Metropolitan Detroit Phone: 248.489.8989 Email: info@iobillboard.com International Outdoor was founded on November 19, 1997 as an independent operator and owner of outdoor advertising assets. Since that time it has been wholly owned by Hind Oram […]
In May 2017 Sean Reilly was elected chair of OAAA. Reilly, a Baton Rouge native, joined Lamar Advertising Company in 1989, then a family owned business, founded in 1902 by his great-grandfather Charles Lamar Sr. A Harvard University and Harvard Law School graduate, he worked on acquisitions and real estate […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
An OAAA Sales Tip Great creative is an important and obvious element for achieving results for any advertiser in any medium. However, recent ROI research emphasizes just how important it can be. Sequent Partners found as much as 70 percent of ROI is attributable to creative quality. By using visually […]
Company: Independent Outdoor Network Markets: Connecticut, Illinois, Georgia, Massachusetts, Missouri, South Carolina, Tennessee and Wisconsin Headquarters: Silversmith Prk, 346 Quinnipac Street, Building One, 3rd Floor, Wallingford, CT 06492 Phone: 203-626-9631 Independent Outoor is the fastest growing billboard company in New England. It was founded in 2008 by David Gannon and […]
“Stott Outdoor recently desired to recruit and hire an individual with outdoor advertising industry experience. When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost of the ad was reasonable and the response […]
Paul Wallace of Cedar Park has been named Director of Client Partnerships for Wilkins Media, in Austin, Texas, servicing the entire country for Out of Home (OOH) and Experiential advertising. He has been in the OOH advertising industry for nearly 20 years, with many clients reaching back to his early […]
The Lagrange News reports that the Lagrange, GA and Troup County, GA are updating their sign ordinances to comply with Reed v Gilbert. The changes include: No permit is needed for a temporary sign. A temporary sign is a sign which is in place for no more than 20 […]
