As a follow up to our article last week on the Clear Channel Outdoor /Rubicon Project partnership, Insider had a chance to interview Clear Channel’s Dan Levi, EVP & CMO and Wade Rifkin, SVP Programmatic and learn a little more about programmatic selling and Rubicon Project. Why did CCOA chose to partner […]
Dave Daucanski has 15 years experience in out of home advertising sales and sales management most recently with Clear Channel Outdoor in Dallas and Florida. In this post Daucanski gives 8 tips for recruiting and hiring great out of home sales people. You can reach Dave at davewpb@bellsouth.net. Your day […]
Last week Insider visited the Selective Structures plant in Athens Tennessee. Selective was working on a new structure to support a 40′ by 48′ digital billboard which will be installed at the new SunTrust Ballpark in Atlanta. The base pipe is 8 feet in diameter. The torsion bar is 30″ in diameter. […]
Dec. 19, 2016 – OUTFRONT Media Inc. (NYSE: OUT), announced today that it will begin work with its newest partner, the Massachusetts Bay Transportation Authority (“MBTA“), on December 21, 2016. OUTFRONT’s ON Smart Media Liveboards will start to roll out in Boston in January 2017 as part of a significant deployment […]
Company: TDO Advertising Market: Michigan, Ohio Phone: 419-724-7293 Email: jodi@tdoadvertising.com TDO Advertising is a privately held company which operates static and digital billboards in Michigan and and Ohio. TDO stands for Toledo and Detroit Outdoor Advertising. The firm’s nine digital billboards are located in Toledo, Ohio. The static billboards are […]
By Brent Baer Why aren’t more digital/tech brands using out of home? The short answer is: it’s not easy to plan and execute successfully. Spotify placed its newest campaign in 14 Global markets including the US. What’s going on? Everyone is talking about the Spotify campaign. Everyone meaning more than the people […]
Matthew Mollman of Mollman Outdoor operates radio stations and a 200 face billboard plant in southwest Oklahoma. Mollman recently installed his first digital billboard. Daktronics was the manufacturer. Insider interviewed Mollman about his experience as a first time digital billboard buyer. How’s the digital sign working for you? The display […]
Company: Watkins Outdoor Advertising Headquarters: 969 East Ironbridge Circle N Springfield, MO Markets: Missouri Phone: 417.862.0003 Email: gwatkinsoutdoor@sbcglobal.net Family owned since 1998, Watkins Outdoor Advertising has been dedicated to bringing the highest quality service and visuals to the Ozarks and Springfield MO. Greg Watkins is the company’s owner. Watkins has provided free […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using a scale of 1 (not good) to 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, a billboard designer […]
18 bowl games receiving Daktronics event support BROOKINGS, S.D. – Dec. 13, 2016 – College football season has reached its exciting final weeks and Daktronics (NASDAQ-DAKT) equipment is featured at 24 bowl and playoff games across 23 venues. The first bowl game kicks off December 17 and games will run through […]
