Other News

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Faris Outdoor

Company: Faris Outdoor Advertising Markets: Texas, Arkansas Headquarters: 6301 Southwest Blvd, Benbrook, TX  76132 Phone: 1-817-737-4472 Faris Outdoor Advertising, Inc is a Texas based and Texan owned billboard company that was begun in 1984 and has been in continuous operation since then. Faris operates billboards in Texas and Arkansas.  Most of […]

Inspiring Words From Terry Steen

Funeral services were held May 12 for Philadelphia billboard legend Terry Steen (1941-2017).  His two-word motivational plea is displayed on memorial bulletins:  “Try Harder.”   A decade ago, Steen was diagnosed with Parkinson’s Disease.  He pushed himself to remain physically active and mentally engaged, often exercising for hours a day […]

Gervais Street Bridge Billboard is Coming Down

A notable landmark driving across the Gervais Street Bridge on your way into Columbia, S.C. is a Lamar owned billboard. The billboard sits on an island on the Congaree River which used to be owned by SCANA Corp.  That property was deeded to the city of Columbia as part of a […]

2017 Local Case Study Winners

In 2016, OAAA and Geopath established the annual Local Case Study Contest contest to generate quantifiable proof of the value of OOH within local ad communities. The response to the contest has been tremendous, and the 2017 winners were announced at the OAAA\Geopath National Convention + Expo in New Orleans,LA. The […]

Company of the Day: Evansville Outdoor

Company: Evansville Outdoor Markets: Southwest Indiana Headquarters: 999 N Congress Ave, Evansville, IN  47715 Phone: 812-471-0809 Evansville Outdoor operates a 46 structure billboard plant in Southwest Indiana. The company is privately held.  David Mounts is the company’s President.

State Regulatory Roundup

Myron Laible chaired the state association lunch at the LookOut2017 convention Tuesday.  Here’s what Insider learned. Don Avjean.  Outfront eastern region VP. Lots of billboard proposals in New York including just compensation, a requirement that alcohol off billboards, a lighting bill a bill to increase the minimal digital flip to […]

Twitter Takes Home Platinum OBIE Award

OAAA presented 48 awards this week at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design. Twitter was honored with the first Platinum OBIE Award for its in-house #What’sHappening campaign. Looking to position itself […]

Company of the Day: Foster Interstate

Company: Foster Interstate Media Markets: Illinois, San Francisco Headquarters: 1111 Broadway, Suite 1515, Oakland, CA  94607 Phone: 510-832-7070 Email: outdoor@fosterinterstate.com Chicago Digital Sign Foster Interstate Media was started in the mid-1990’s and has designed, built and operated numerous high profile wallscapes and displays in California and Illinois.  The company’s major projects […]

Every Out of Home Ad Dollar Generates $5.97 in Sales

May 16, 2017 (Washington, DC) – For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released today by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising receive a greater […]